Challenges To Overcome Whilst Executing A Perfect PR Campaign For The Client

Challenges To Overcome Whilst Executing A Perfect PR Campaign For The Client

April 4, 2022

A successful PR campaign entails more than press. It encompasses a wide range of tactics and strategies. A PR campaign serves various purposes. Startups aim to reach the broadest audience. The established brands want to boost their brand presence and recover from…

5 Ways To Unleash The Potential Of Influential Marketing On TikTok

5 Ways To Unleash The Potential Of Influential Marketing On TikTok

March 31, 2022

Let’s talk first about what tiktok is and how it works. TikTok is a social network that allows you to shoot music videos, broadcast live and exchange messages with people. This video platform is the leader in the Chinese market and quickly…

Steps to Planning a Successful Online Event

Steps to Planning a Successful Online Event

February 7, 2022

There has been a significant change in the way people meet, connect, and socialize. People were forced to shift to virtual platforms owing to pandemic restrictions, and since then, much of this shift has become permanent. Even with mass gatherings making a…

How to Develop an Effective Influencer Marketing Strategy for TikTok?

How to Develop an Effective Influencer Marketing Strategy for TikTok?

January 21, 2022

Launched in 2016, TikTok has become the most popular short-form video content platform. If you are looking to expand your influencer marketing game and dive into the world of short-form video content, TikTok has to be on your list – in fact;…

Content Marketing Trends You Should Lookout For in 2021 and Beyond

Content Marketing Trends You Should Lookout For in 2021 and Beyond

October 18, 2021

Content marketing trends change from time to time. Marketers need to keep up with these trends to provide consumers with what they want.  Content marketing enables you to build an active audience across various digital platforms. These are customers that will actively…

Podcasting And  Digital Marketing: Emerging Trends In The Post-Covid Era

Podcasting And Digital Marketing: Emerging Trends In The Post-Covid Era

September 28, 2021

The Covid-19 pandemic brought to the fore the important role of digital marketing. It offered a cost-effective option for companies that may have been struggling to remain afloat. Astute marketers became more innovative in maximizing the available online opportunities. What makes digital…

What Are the Biggest Benefits of Influencer Marketing?

What Are the Biggest Benefits of Influencer Marketing?

September 22, 2021

Influencer marketing is a must-have tool in the arsenal of every smart marketer.  Influencers can garner returns comparable to traditional advertising, but without the associated costs. In fact, it can be 100% organic if your influencers are amenable to work for shoutouts…

10 Modern Trends to Revolutionize your Digital Marketing

10 Modern Trends to Revolutionize your Digital Marketing

April 8, 2021

While considering the sphere of digital marketing, the list of trends and techniques available are numerous. To remain competent in the digital ecosystem of 2021, hyper-aligned digital marketing techniques are the norm. In the wired world of today, a robust and progressive…

10 Most Effective Video Marketing Trends Of 2021

10 Most Effective Video Marketing Trends Of 2021

February 23, 2021

It is essential to learn new marketing strategies for effective product sales to grow your business with flying colors. It is the key to make a successful portfolio and the best version of BCG (Boston Consulting Group’s) matrix for the organization. It…