SEM Archives | Tech Web Space

What are the Types of Digital Marketing?

April 13, 2023 by Karan Sharma

Digital marketing refers to using digital technologies to market products or services. The purpose of digital marketing is to reach potential customers where they spend their time – online. Digital marketing is a broad area that contains various techniques and strategies to…

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What Are the Different Ways to Save Money with Google Ads?

by Ethan Gibson

There are several ways to target profitable customers without spending too much on ads. Here are a few pointers on how you can save money on Google Ads: Spend only on the right users Stand out from competitors Improve your landing pages…

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Organic Marketing vs Paid Marketing: Everything You Need to Know

April 28, 2022 by Suprabhat Biyani

Organic marketing vs paid marketing is a topic that is often overlooked and misunderstood. With so much focus on organic marketing, many businesses and organizations may not be getting the return on their marketing investment that they expect. Organic marketing is a…

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How to Reduce PPC Budget without Decreasing Performance

April 19, 2022 by David Martin

Pay-per-click (PPC) is a digital advertising model in which an advertiser pays a distributor each time an advertisement link is “hit” on. It can also be said of the expense per-click model. It is offered fundamentally via internet crawlers (e.g., Google) and…

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8 Simple Google Ads Tips That Will Make You More Money

April 19, 2022 by David Martin

An advertiser looking for better conversion rates and revenue generation needs to execute its PPC campaigns flawlessly. If there is any miscalculation, the ROI will be affected badly. So, admittedly, there is no better way to gain prospective customers than looking for…

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Latest PPC Trends You Should Follow for Year 2022

January 18, 2022 by Thomas Wilson

2020 was a year that shocked every nation across the globe. What was once considered impossible, has now become a way of life. The market closed off for months as the world braced for the impact of the pandemic, and businesses shut…

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SEO vs SEM: How They Work Together

December 10, 2021 by Shiv Gupta

The increase in digitalization has forced many companies to opt for digital marketing. This method of marketing complements your Business model and you can reach a global level just by little expenditure. The businesses that are generating profits or creating everlasting impressions…

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Digital Marketing Guest Post Internet SEM Tips & Tricks

Google Ads audiences: which audiences for your campaigns?

November 1, 2021 by Akash Gupta

Google Ads offers many types of audiences within its platform in order to target Internet users according to their centers of interest, their affinities, their searches on Google, or their purchasing path on your website. By targeting these different types of audiences,…

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Top Mistakes to Avoid in Header Bidding

June 30, 2021 by Rowdy

Programmatic advertising has transformed how you, as a publisher, can buy and sell ads via an automated process. And with real-time bidding, you can earn the most revenue, as all advertisers can compete directly, leading to higher bids resulting in elevated CPMs. …

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Ways to Pinpoint Your Targeting with Google Custom Audiences

June 17, 2021 by Waseem

Google Ads has come a long way in the way they function. Google custom audiences from Google Ads give you a much more direct shortcut to target ads. Earlier there were two parts to this – Custom intent audiences and Custom affinity…

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