Pay-per-click (PPC) is a digital advertising model in which an advertiser pays a distributor each time an advertisement link is “hit” on. It can also be said of the expense per-click model. It is offered fundamentally via internet crawlers (e.g., Google) and…

2020 was a year that shocked every nation across the globe. What was once considered impossible, has now become a way of life. The market closed off for months as the world braced for the impact of the pandemic, and businesses shut…