Organic Marketing vs Paid Marketing: Everything You Need to Know

Organic Marketing vs Paid Marketing: Everything You Need to Know

April 28, 2022

Organic marketing vs paid marketing is a topic that is often overlooked and misunderstood. With so much focus on organic marketing, many businesses and organizations may not be getting the return on their marketing investment that they expect.  Organic marketing is a…

How to Reduce PPC Budget without Decreasing Performance

How to Reduce PPC Budget without Decreasing Performance

April 19, 2022

Pay-per-click (PPC) is a digital advertising model in which an advertiser pays a distributor each time an advertisement link is “hit” on. It can also be said of the expense per-click model. It is offered fundamentally via internet crawlers (e.g., Google) and…

8 Simple Google Ads Tips That Will Make You More Money

8 Simple Google Ads Tips That Will Make You More Money

April 19, 2022

An advertiser looking for better conversion rates and revenue generation needs to execute its PPC campaigns flawlessly. If there is any miscalculation, the ROI will be affected badly.  So, admittedly, there is no better way to gain prospective customers than looking for…

SEO vs SEM: How They Work Together

SEO vs SEM: How They Work Together

December 10, 2021

The increase in digitalization has forced many companies to opt for digital marketing. This method of marketing complements your Business model and you can reach a global level just by little expenditure.  The businesses that are generating profits or creating everlasting impressions…

Google Ads audiences: which audiences for your campaigns?

Google Ads audiences: which audiences for your campaigns?

November 1, 2021

Google Ads offers many types of audiences within its platform in order to target Internet users according to their centers of interest, their affinities, their searches on Google, or their purchasing path on your website.  By targeting these different types of audiences,…

8 Key Specialists You Need for A Successful Digital Marketing Team

8 Key Specialists You Need for A Successful Digital Marketing Team

April 27, 2021

As your business grows, you will eventually outgrow the limits of wearing all the hats yourself, and it’s time to hire additional help. Your initial inclination might be to just hire one person to do it all – or even two or…