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10+ Emerging Instagram Trends & Current Forecasts[Updated For 2023]

June 3, 2023 by David Martin

Instagram has quickly become one of the most popular social media platforms, with a staggering one billion monthly active users. Content creators and brands have taken full advantage of Instagram’s immense reach and have begun to leverage the platform to their advantage….

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Understand Audience Engagement for Social Media Marketing

May 20, 2023 by David Martin

Engagement is at the core of social media marketing. Simply posting content without engaging your target audience won’t suffice if you want success – to achieve maximum effectiveness you must actively interact with it and interact with them directly. But what exactly…

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How To Use Shoppable Instagram Posts To Sell On Social Media

April 14, 2023 by David Martin

Instagram is a powerful social media platform for connecting with potential customers. According to Instagram, 90% of its users follow at least one business, and nearly half of active Instagram users polled said they shop on the platform on a weekly basis….

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How Luxury Brands Should Be Utilising TikTok

March 31, 2023 by David Martin

TikTok has taken the world by storm, with over 1 billion active users worldwide since blowing up in the 2020 Covid lockdown. The popular social media platform is an amazing opportunity for luxury brands to showcase their products, engage with customers and…

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10 Reasons Why Social Media is Important for Local Businesses

January 3, 2023 by Gaurav Sharma

Social media started out with the idea of bringing people closer. However, as the user base increased, these companies turned to advertisements for revenue. Many small and large businesses have started using these ads to spread awareness, increase revenue, and grow their…

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Simple Tactics to Beneficially Use Hashtags in Your Marketing Strategy

December 24, 2022 by Jennifer

Hashtags happened to social media as a boon. With the tiny tools taking over first Instagram and now every possible social media, digital marketers are having a field day using them to their advantage. A hashtag has now become a given for…

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How To Embed a Twitter Hashtag Feed on Website?

August 15, 2022 by Leo Smith

Twitter is a social media platform that is the perfect combination of entertaining yet informative content in a short caption-type format. This platform offers diverse content to its users and has been an influential and powerful platform where people come to share…

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How Digital Video Advertising Will Dominate The Next Decade

July 3, 2022 by David Martin

Video advertising is a type of advertisement that employs video to catch the attention of viewers and raise brand awareness. Unlike traditional advertising forms such as billboards and television commercials, video advertising is an effective approach to target consumers who spend the…

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How to Recover After a Major Public Blowback

April 8, 2022 by Joseph Dyson

Uncertainty is the only certainty in today’s world; and that’s especially true for businesses. You may take an incredible initiative to scale up your business only to have the public rage against you, or you can simply stay idle and have the…

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5 Ways To Unleash The Potential Of Influential Marketing On TikTok

March 31, 2022 by David Martin

Let’s talk first about what tiktok is and how it works. TikTok is a social network that allows you to shoot music videos, broadcast live and exchange messages with people. This video platform is the leader in the Chinese market and quickly…

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