Strategic Internal Linking an Influential SEO Factor, Confirms John Mueller

Strategic Internal Linking an Influential SEO Factor, Confirms John Mueller

October 10, 2021

In a recent discussion with a new business start-up in Germany, Google’s John Mueller suggested that internal linking can be a much more important SEO service than previously thought. Specifically, his comments indicated that strategic internal linking can be used to show…

Podcasting And  Digital Marketing: Emerging Trends In The Post-Covid Era

Podcasting And Digital Marketing: Emerging Trends In The Post-Covid Era

September 28, 2021

The Covid-19 pandemic brought to the fore the important role of digital marketing. It offered a cost-effective option for companies that may have been struggling to remain afloat. Astute marketers became more innovative in maximizing the available online opportunities. What makes digital…

A Concise Guide to Product Positioning for B2B Marketers

A Concise Guide to Product Positioning for B2B Marketers

September 15, 2021

Product Positioning, to put it in the simplest of words, is an activity done for marketing a product, which decides what place does your product hold in the mind of the customer, or in the heart if done most effectively. Product Positioning…

5 Common Mistakes in Video Marketing Campaigns

5 Common Mistakes in Video Marketing Campaigns

August 30, 2021

Video marketing is one of the most popular strategies businesses use to attract their potential customers in this digital era. Today, every savvy marketer has their marketing videos and makes sure they spread them like a wildfire in their digital platforms, from…

7 Things You Should Consider Before Creating a Marketing Strategy

7 Things You Should Consider Before Creating a Marketing Strategy

August 20, 2021

A marketing strategy is a game plan for a business brand to promote its products and services to obtain superiority over its competition. It’s all about observing and analyzing your target audience and how your product/service can influence them. By creating an…