The Covid-19 pandemic brought to the fore the important role of digital marketing. It offered a cost-effective option for companies that may have been struggling to remain afloat. Astute marketers became more innovative in maximizing the available online opportunities. What makes digital…
Product Positioning, to put it in the simplest of words, is an activity done for marketing a product, which decides what place does your product hold in the mind of the customer, or in the heart if done most effectively. Product Positioning…
It is now apparent that video is a key medium for marketers. But, do you know everything that goes into making a video great? And what keeps the audience involved? Do your videos effectively portray your story? Or maybe it’s all about…
You can have a large media audience for your business purpose. But you have to follow some particular things. Through that, many people will come to your social media site. Mainly it is essential for those who have new businesses. After a…
Video marketing is one of the most popular strategies businesses use to attract their potential customers in this digital era. Today, every savvy marketer has their marketing videos and makes sure they spread them like a wildfire in their digital platforms, from…
When trying to attain your online business goals, the aim is to get the top position on the SERPs, increase organic traffic, and improve organic revenue. And an SEO strategy is the roadmap you need to achieve those business goals. A good…
Do you want to improve your SEO rankings? Are you looking to build links from high authority sites quickly? Link building is an important part of SEO. It’s probably harder than on-page SEO as it isn’t completely under your control. You need…
A marketing strategy is a game plan for a business brand to promote its products and services to obtain superiority over its competition. It’s all about observing and analyzing your target audience and how your product/service can influence them. By creating an…
Digital marketing is marketing through different digital platforms. You’ll be able to sell products and services online using channels that will connect you to the right audience. Do you remember advertisements on televisions, radio, and newspapers? They are now called traditional marketing….
Do you utilize infographics as part of your digital marketing strategy? If you don’t, then you are missing significant chances. We’re wired to comprehend visuals faster than text as humans. We can also recall them more easily. In one study, test respondents…