Podcasting And  Digital Marketing: Emerging Trends In The Post-Covid Era

Podcasting And Digital Marketing: Emerging Trends In The Post-Covid Era

September 28, 2021

The Covid-19 pandemic brought to the fore the important role of digital marketing. It offered a cost-effective option for companies that may have been struggling to remain afloat. Astute marketers became more innovative in maximizing the available online opportunities. What makes digital…

A Concise Guide to Product Positioning for B2B Marketers

A Concise Guide to Product Positioning for B2B Marketers

September 15, 2021

Product Positioning, to put it in the simplest of words, is an activity done for marketing a product, which decides what place does your product hold in the mind of the customer, or in the heart if done most effectively. Product Positioning…

5 Common Mistakes in Video Marketing Campaigns

5 Common Mistakes in Video Marketing Campaigns

August 30, 2021

Video marketing is one of the most popular strategies businesses use to attract their potential customers in this digital era. Today, every savvy marketer has their marketing videos and makes sure they spread them like a wildfire in their digital platforms, from…

7 Things You Should Consider Before Creating a Marketing Strategy

7 Things You Should Consider Before Creating a Marketing Strategy

August 20, 2021

A marketing strategy is a game plan for a business brand to promote its products and services to obtain superiority over its competition. It’s all about observing and analyzing your target audience and how your product/service can influence them. By creating an…

8 Things You Should Do To Learn About Digital Marketing: A Journey To Becoming An Expert

8 Things You Should Do To Learn About Digital Marketing: A Journey To Becoming An Expert

August 18, 2021

Digital marketing is marketing through different digital platforms. You’ll be able to sell products and services online using channels that will connect you to the right audience. Do you remember advertisements on televisions, radio, and newspapers? They are now called traditional marketing….

How Can Infographics Help Your Digital Marketing Strategy?

How Can Infographics Help Your Digital Marketing Strategy?

August 12, 2021

Do you utilize infographics as part of your digital marketing strategy? If you don’t, then you are missing significant chances.  We’re wired to comprehend visuals faster than text as humans. We can also recall them more easily. In one study, test respondents…