A cold calling campaign is a valiant method for businesses to generate potential leads. As lucrative as it sounds, cold calling is a challenging task for every salesperson. Also, it gets really frustrating and exhausting for a salesperson to make phone calls…

Product Positioning, to put it in the simplest of words, is an activity done for marketing a product, which decides what place does your product hold in the mind of the customer, or in the heart if done most effectively. Product Positioning…