‘Market Research’ and ‘Marketing Research’ are often used interchangeably and become a semantic dispute when people lock horns on the meanings of these two similar sounding yet distinctive terms. Grammatically ‘marketing’ may be a gerund or a verbal noun for ‘market’ but…
Voice technology has slowly but steadily evolved, changing the way people search online – what used to earlier be typed is now directly being asked to a mobile device or home assistant such as Google Home or Amazon Echo. This behavior is…
With businesses showing increasing interest in PPC marketing and the emergence of new formats such as social media ads, Shopping ads and remarketing ads, there’s a lot of pressure on digital marketing agencies to deliver quality results across all channels. Here’s a…
Capturing the national market in the digital world is the next step for the companies that are looking for expansion of their business. The marketing strategy, both in the real world as well as the digital world is equally important for the…
One of the biggest ironies is how some SEO companies don’t have an effective digital marketing strategy. You’d think with them being experts in the field that they can outrank anyone, but you’ll be surprised how some barely make it to the…
It has been widely accepted that if you want your website to gain any significant traffic and have an excellent traction on your conversion rate, you should know how to utilize search engine optimization (SEO for brevity).In this regard, a business website…
Nowadays, it is not enough for a business to merely churn out videos. Just like your website, you have to take steps to optimise them to yield the intended results. Here are some essential tactics SEO experts use to optimise videos for…
What do you expect out of your website this year? Is it more organic traffic, six-figure income or tons of email subscribers? Whatever be your expectations, you need to remember that the future is uncertain, and especially, if you are in the…
Facebook ads have come a long way in a few short years. Now, 93% of marketers are using Facebook for their business and 91% have even invested in Facebook ads. Marketers have landed on a new battlefield of Facebook with their deadly…
Today we have ushered in an era where smartphones tend to define our status and in such a milieu, mobile app development has happened to emerge as an important domain which has started growing beyond leaps and bound. Researches say that more…
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