Digital marketing has always been regarded as one of the best avenues for brand exposure that has been tried and tested throughout the years.Businesses, whether big or small, in its incipient stage or established, would consistently rely on it to increase brand awareness and exposure, expand and diversify their market, and have a wider reach that would go all across the globe.
Today, digital marketing is not only seen as an optional strategy for business marketers, but rather an imperative approach towards reaching and accomplishing their marketing goals. In today’s fast paced world wherein everyone seems to be perpetually connected to the Internet, having an online presence would contribute greatly to your brand’s exposure–insomuch that operating without a sound digital marketing strategy is akin to acquiescing defeat to your competitors. Without digital marketing, even the most established brands would rendered obsolete and irrelevant.
However, digital marketing trends move fast and marketers are well aware of this fact. Unfortunately, in their endeavor to curate a set of fresh and new digital marketing strategies to adapt to the new trends, they tend to overlook the lessons that they have learned in the past which is a major oversight.
Comprehending and having an awareness of your errors in the past will help you refine your techniques and would almost guarantee that you can engender a marketing tactic that works.
As a Digital Agency in Cebu or elsewhere, learning from your past mistakes should be an integral aspect in the creation of a digital marketing strategy that works. With this in mind, you can be assured that you would not be committing the same cycle of blunders over and over again. In any case, here are some of the most common lapses in digital marketing that you should address or rectify if present:
Failure to set goals
Operating without a set of goals is pretty much like navigating unchartered waters without a map. No matter how much of a seasoned digital marketer you are, it is imperative to have clear and concise goals as this will serve as your navigation tool. As they say, failure to plan is planning to fail which is very much an applicable sentiment in digital marketing.
Establish what you wish to accomplish first and outline realistic and measurable goals in support of each objective. Plowing through sans straightforward goals would make you unable to measure your success or determine which areas you need to work on.
Targeting the wrong audience
Your target audience plays a contributing role in the success or failure of your strategies insomuch that targeting the wrong one could immediately result into a failure. With this in mind, identifying the right demographic for your digital marketing strategy is paramount.
Remember, it does not matter how great your content is, if you have targeted the wrong audience, it will ultimately fall to deaf ears. Always ensure that no opportunity is missed, always promote your content to the appropriate audience at the right time. Delineate your target audiences based not only on their personal description but on their behaviors as well.
With the digital communication getting saturated with so many marketers and so much information, getting noticed can be quite a challenge. So, extend your targeting beyond gender, education and age and focus on relevant life events and purchasing intent.
Basing buyer personas on personal aspirations
Another significant oversight in digital marketing is to create personas based on what you want–not on what your audience is looking for. Take note: Buyer personas are integral in the inbound methodology, so getting it wrong could be a fatal mistake.
In its creation, remember to look past beyond your desires and think about the people who are purchasing or would ultimately purchase your product or avail of your service. Create personas from the existing customers that you already have and let this serve as a foundation for your future projects.
Writing content that does not result in conversion
Content is king. And this is still a sentiment that rings true today in the realm of digital marketing. If your content fails to convert of even inspire your audience to click beyond the page or convince them to buy or avail a service from you, then it can be dismissed as a failure. It is not enough that a particular content be well-written, it should be compelling enough to serve a purpose.