If you think YouTube is only for gamers, then you are mistaken. Conversely, it is one beat platform where you can make a good living online as it boasts of over 1.9 billion active monthly users. As a digital marketer, you need…
Data analytics is a big, intimidating word. It brings to mind the image of complex charts, numbers, facts, percentages, etc. But when you truly take time to understand it, a new picture appears. You realize that data analytics is the brain behind…
Are your content marketing efforts yielding the results you want them to? You could go on spending valuable time and money into creating quality content and promoting it on all the right channels, but without a consistent monitoring system in place, it…
According to Hubspot CRM reports, more than 3.5 billion are active on Google daily, finding a solution for their potential queries. Out of all the existing search engines, Google is the most prominent one with the highest popularity. Moreover, Google is extremely…
The rules of adverts on social media platforms are changing. No doubt, It’s fast becoming an unfamiliar territory. Since these platforms constantly change their algorithms to create a personalized user experience, businesses now have a lower chance of getting their demographics to…
A franchise is a business model owned and operated by a franchisee. A parent brand trains and oversees operations hoping for fruitful results. As a franchisee, you buy the rights to open a company under the same name. The costs of opening…
Technology is pretty much dominating the startup landscape these days. As well it should. It drives much of what we do in our daily lives and much of what businesses do, as they improve their operations. Whether its new software, an app,…
Considering the cutthroat competition and rapidly changing technology, it is crucial for companies to leverage the latest solutions to stay competitive and be successful. One of the nascent technologies available to businesses is the Software as a Service (SaaS). What is SaaS?…
Branding is considered to be the art of becoming likable, knowable and trustable. When you create a brand, you have to deliver quality products and services to your customers so that they receive value for the money they spend. When it comes…
A business’s online reputation is extremely important in today’s business world. If your business has a negative online reputation, the chances of you succeeding are very slim. This is due to the fact that most people trust what they read online, and…