Ranking Factors for Google Search Engine in 2019

According to Hubspot CRM reports, more than 3.5 billion are active on Google daily, finding a solution for their potential queries. Out of all the existing search engines, Google is the most prominent one with the highest popularity. Moreover, Google is extremely popular, and the marketers use it on an extensive basis to rank for organic search results.

It is extremely necessary to optimize your website and content to rank higher in Google. The algorithm of Google changes regularly and thus, not a lot of people get to understand the changing trends. Google never confirms the factors that are required to rank.

Blogging with Hubspot CRM can play an important role in boosting your website performance. Moreover, the extensive SEO efforts inbuilt by Hubspot can help in bringing about significant changes for your website. Some of the factors you should keep in mind to rank higher in 2019 and take your business to heights include the following

Website Architecture

Several factors impact the ranking of your website on Google, and the website structure happens to be one of the most significant consideration. You should make sure to optimize the website structure thoroughly before bringing it in the market.

Hubspot can help you prepare subdirectories, which will prove to create better strings for the URL. This makes it easily visible to Google crawlers. As a result, the ranking will become an easy factor.

Inbound links

Hubspot CRM has always been promoting the importance of inbound links and inbound marketing. Inbound links or backlinks will direct anyone from specific web pages to your website. High-quality backlinks can bring about a significant difference in your website.

Quality backlinks from other authority websites allow Google to recognize your website and eventually bring traffic to their website. Moreover, they tell Google that the linked website is a trustworthy and reliable one. Inbound links can influence your website up to such extent you cannot imagine.

Content structure

The importance of content writing is all over the internet. But is creating an informational content important? It is not. Apart from generating informational content, people should focus on improving Google rankings by preparing a proper structure of the content.

To improve the content structure, you should include headers as well as subheaders. This makes it easier for the people to understand breaks in the website. Moreover, you should prefer having smaller paragraphs for better understanding. Properly structured content makes the readers stay connected to it. Thus, longer engagement will eventually ensure a better session duration.

Topic Authority

The better and unique your authority, the more audience will be attracted to your page. Undoubtedly, topics are the basics of your webpage that help you draw traffic for your page. You should publish contents based on topics that have a higher chance of ranking in Google.

You should stick to your niche. No matter how many contents you publish daily, you will need to publish topics that are relatable for your website. This makes it easier for the search engine crawlers to identify the niche and ensure the ranking accordingly.

Both on-page and off-page SEO have a crucial role to play for the website. Hubspot pricing, which is usually free, can help you determine how the website works. Make sure you do thorough research about the market to find the most potent ways to let your website rank higher.

Ajay Sharma is a start-up Investor and co-founder of the Digital Marketing agency SWT, He is a highly influential research analyst and strategic marketing consultant.