90% Of Small Businesses Are Feeling Positive for The Future, Despite Covid-19 Struggles

90% Of Small Businesses Are Feeling Positive for The Future, Despite Covid-19 Struggles

July 6, 2020

As the lockdown eases and more employees head back to the office, we were interested in investigating the challenges small businesses have faced due to the Covid-19 pandemic, what they have been doing over lockdown to develop their business, any upskilling they’ve…

COVID-19 Impact: Advertising, Social Media and Marketing

COVID-19 Impact: Advertising, Social Media and Marketing

June 27, 2020

Our world is currently facing an unprecedented, very serious crisis with the spread of the COVID-19 coronavirus. With a lot of people forced to stay at home and to self-isolate, many businesses have been greatly impacted by the crisis, and we have…

Influencer Marketing: Crucial Aspects You Need to Consider Before Implementation

Influencer Marketing: Crucial Aspects You Need to Consider Before Implementation

June 23, 2020

Influencer marketing helps brands connect with relevant audiences. It’s a great strategy for brands that want to raise awareness, increase their reach, and drive sales. However, while it’s an effective strategy to use, there is a dark side to it.  It, therefore,…

5 Effective Ways to Improve Lead Generation on Your Website

5 Effective Ways to Improve Lead Generation on Your Website

April 15, 2020

The success of your business greatly depends on your ability to bring leads over to your website, especially if you’re a female business leader running a strictly digital company. However, even though traffic is the key to more business, generally speaking, it’s…