5 Ways to Increase Your Social Media Marketing ROI

Companies of all sizes are leveraging social media marketing to achieve their goals today. That’s because social media can help you get your brand discovered by more people.

If you are also allocating resources to social media marketing, you’re on the right path.

However, the question is:

Are you satisfied with your social media marketing ROI?

If not, here are 5 simple ways that can help you boost your campaign ROI:

1. Be Clear About Your Goals

A clear picture of your goals will help you create a plan for running your campaign.

What type of content do you want to post?

How often do you want to post?

Which KPIs (key performance indicators) will you measure?

2. Know Your Audience

You should try to gain key insights into who your audience is and what they like. This will heighten the chances of you creating content that they can resonate with.

You should make efforts to understand the interests, likes, dislikes, pain points, and preferences of your target audience.

A number of analytics tools or social media listening tools can help you find this information.

3. Create Relevant and Engaging Content

Once you’re done with doing the groundwork, you can move on to creating content.

Keep your goals and target audience in mind at all points. This is key to creating relevant content.

In addition, try to create engaging content. To achieve this, you should leverage visually-appealing content, post consistently, and stay in the know about current trends.

If your audience likes your content, you’ll win half the battle.

4. Make a Good First Impression

What do you want users to see when they first visit your account?

Your social media profiles should be a summary of what you do and how you do it. So, incorporate key information like your contact details and links to your other social media profiles in your about section and bio.

Also, upload a relevant profile picture that represents your brand.

Most importantly, create a bio that’s short and crisp, yet catchy.

5. Evaluate Your Campaign’s Performance

By tracking your campaign’s performance regularly, you’ll be able to optimize results and prevent wastage of resources. Monitor your performance with the help of the KPIs that you established at the onset of your campaign.

If you’re struggling to increase your social media campaign ROI, you can always use a social media management tool to achieve your goals. For an elaborate list of efficient tools, you can check out my post on ShaneBarker.com. To learn more about boosting your social media ROI, take a look at the infographic below.

Ways to Increase Your Social Media Marketing ROI
Infographic via ShaneBarker.com

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.