With businesses showing increasing interest in PPC marketing and the emergence of new formats such as social media ads, Shopping ads and remarketing ads, there’s a lot of pressure on digital marketing agencies to deliver quality results across all channels. Here’s a…

AdWords PPC marketing is a very effective tool to increase business awareness, site traffic and conversions. However, there’s a rider and that is you need state-of-the-art PPC management techniques to knock the ball out of the park. Here are some best practices…

Google remarketing is a fantastic tool for online advertisers to bring back site visitors who left without converting. The right ad and bid strategies in your remarketing campaigns can help better target this valuable audience group and motivate them to come back…