Should You Outsource PPC Management to a White Label Agency?

With businesses showing increasing interest in PPC marketing and the emergence of new formats such as social media ads, Shopping ads and remarketing ads, there’s a lot of pressure on digital marketing agencies to deliver quality results across all channels.

Here’s a list of signs that can tell you if it’s time to partner a white label PPC services provider.

#1 Unable to Manage Multiple Campaigns

Multiple Campaigns

If you have a small in-house team and you’re struggling to manage multiple campaigns with different ad formats, perhaps it’s time to hand over some accounts to a professional private label PPC agency that has the required expertise and manpower to successfully handle multiple campaigns at the same time and provide consistent high quality results for each after diving deep into campaign performance.

#2 Inability to Scale

Inability to Scale

Do you find yourself turning down requests for PPC campaigns from clients simply because you don’t have enough manpower? Do you want to expand your team but the cost of new hires, their benefits and the training you’ll have to provide them is holding you back? You can team up with a white label PPC services provider and have the flexibility to upscale or downscale your team as per your project requirements.

Also read5 Key Areas to Focus on For Effective Google Shopping Campaign Management

#3 Struggling to Keep Up With Updates

AdWords Updates

Do you feel like you’re falling behind as an innovative digital marketing agency because your PPC marketers are not up-to-date with the latest advancements, you don’t have access to cutting-edge data analysis technology or you can’t participate in beta programs?

When you partner a white label PPC services provider, you will have access to the best PPC expertise, technology and state-of-the-art strategies because a white label agency is dedicated to staying on top of trends and invests in cutting-edge technology as well as training to deliver outstanding results.

#4 Unable to Respond Quickly to Troubling Issues

client needs

Do you frequently find yourself in the middle of crisis situations which could be anything such as wasted ad spend or Google Merchant Center feed suspensions? Building a shopping feed takes time and not having an accurate shopping feed for shopping campaigns can land accounts in trouble.

In this scenario, the services of a private label PPC management agency will be most helpful because they’ll have experienced experts to quickly diagnose account issues and implement necessary changes.

Also readAdWords Remarketing Best Practices to Give a Boost to Your Business

#5 Lacking Strategy Expertise for Shopping Campaigns

adwords strategy

Are you not sure about how to optimize data-driven shopping campaigns? There are lots of things you can do such as building separate campaigns for branded/non-branded products, identifying high-value keywords to target and leveraging priority settings to ensure they get more aggressive bids and segmenting campaigns by device – desktops or mobiles. There are many other strategies that a white label PPC services provider can implement to optimize shopping campaigns.

How many scenarios do you identify with?  Outsource to a white label agency to save time, money and effort.

Ajay Sharma is a contributing editor at TechWebSpace. Ajay writes about organic and paid online marketing topics including PPC AdWords, and also writes about connecting the dots between digital media and real-world user behavior. He can be found on Twitter as @shandilyaajay.