SEO and PPC: How to Use Them for Your Marketing Campaigns

SEO and PPC: How to Use Them for Your Marketing Campaigns

June 25, 2019

SEO and PPC are both great tools for marketing. Every business that wants to make their online presence more prominent should add both to their marketing strategies. In order to understand which one is better for you, let’s look at how they…

How Users Fulfill Their Needs with Micro-Moments on Mobile

How Users Fulfill Their Needs with Micro-Moments on Mobile

April 26, 2019

Do you remember a time when you wanted to learn something, go somewhere, do something or buy something before search engines appeared? You probably had to use the encyclopedia to boost your knowledge or your phone book to find someone’s address. Sometimes,…

All about Mobile Marketing and How Does it Matter in Digital Marketing?

All about Mobile Marketing and How Does it Matter in Digital Marketing?

April 21, 2019

In the current modern market, mobile marketing methods play a very important role. Whether you want to boost your customer engagement or increase the bottom line of your brand, your online marketing skills should include some knowledge of mobile marketing. This will…

How to Develop a Successful Mobile Strategy for your Small Business

How to Develop a Successful Mobile Strategy for your Small Business

April 20, 2019

Developing a successful mobile strategy for your small business is not something that is easy to do, but is very important for your business’s overall success. According to the Pew Research Center, 77% of Americans now own a smartphone. This number is…

The 10 Things You Want GoogleBot To See When It Crawls Your Domain

The 10 Things You Want GoogleBot To See When It Crawls Your Domain

February 10, 2019

In the world of search engines, lots of terms and phrases are thrown about which can be unfamiliar and confusing for those who’re optimizing their website for the very first time. One such term is “Googlebot”. Learning the meaning behind this term…