Marketing Vs. Branding: What’s The Difference?

Marketing Vs. Branding: What’s The Difference?

April 28, 2021

What Is Marketing? Marketing refers to the process of promoting your business and includes the tools and strategies used to do it. The marketing process involves the actions that are taken to reach out to customers, make them aware of the product…

8 Key Specialists You Need for A Successful Digital Marketing Team

8 Key Specialists You Need for A Successful Digital Marketing Team

April 27, 2021

As your business grows, you will eventually outgrow the limits of wearing all the hats yourself, and it’s time to hire additional help. Your initial inclination might be to just hire one person to do it all – or even two or…

Perfect Cloud Deployment Models To Select For Your Business Application

Perfect Cloud Deployment Models To Select For Your Business Application

April 27, 2021

The COVID-19 pandemic has increased the volume of employees working from home and has dramatically surged traffic on networks that connect users to services. Only service providers with robust and efficient architecture that deliver constant customer satisfaction will be able to manage…

How to Boost SEO and Organic Traffic with Schema Markup

How to Boost SEO and Organic Traffic with Schema Markup

April 26, 2021

Whether you’re a total SEO novice or an expert that knows all the ins and outs of the intricate world of search engine optimisation, chances are you’ve probably heard of schema markup. But just like most people, you may have heard but…

20 Facebook Stats that Matter to Marketers in 2021

20 Facebook Stats that Matter to Marketers in 2021

April 25, 2021

Facebook is one of the widest-reaching and oldest social media platforms around boasting a staggering 2.8 billion monthly active users. Facebook connects more people than any company has ever in the past and there is no other platform that offers this kind…

What Business Strategies did Hulu Adopt to Counter Netflix OTT App?

What Business Strategies did Hulu Adopt to Counter Netflix OTT App?

April 22, 2021

The tug of war among streaming video services has further intensified in the past couple of years. All OTT platforms are now coming with lucrative deals and plans for streaming services to lure customers. There were times when Netflix and Amazon Prime…