SEO in 2018: The Opportunities & Challenges of Voice Search

SEO in 2018: The Opportunities & Challenges of Voice Search

August 10, 2018

It’s rare to catch a seismic technological shift as it happens. From the slow but now deeply rooted advance of social media into our lives, to the gradual saturation of smartphones, technology has been characteristically measured in its immersion. Voice search looks…

A Brief Contrast Between Market Research & Marketing Research

A Brief Contrast Between Market Research & Marketing Research

July 30, 2018

‘Market Research’ and ‘Marketing Research’ are often used interchangeably and become a semantic dispute when people lock horns on the meanings of these two similar sounding yet distinctive terms. Grammatically ‘marketing’ may be a gerund or a verbal noun for ‘market’ but…