As the world continues to adjust to the evolving COVID-19 pandemic, we are increasingly subjected to an unfamiliar digital reality. Being confined to working from home can make professional development difficult, especially for those who have worked so hard to build a…
Content has become so valuable in the digital space that content creators are being viewed as makers and definers of the web. The biggest strength of Digital Marketers is now content, overall other technical strategies. If content marketing is done right, you…
There is a certain kind of apprehension that comes with social media marketing. Some may call it temporary while others term it as erratic. While calling it fickle might be a choice, including it in your digital marketing strategy isn’t one. The…
I guess you already know that conducting a webinar is probably the best way to market your product or service; good webinars give lots of genuine leads for your business. Despite knowing the benefits of the webinar, most of us fail to…
SEO is a field that talks to two types of audience. First, you have a human audience – your regular readers. Second, you have robots – the algorithm or Google bots. In order to grow your business on search engines, you need…
SEO is to digital marketing what Facebook is to social media. Without making your website search-friendly using the search engine optimization tools such as relevant keywords, your business cannot thrive. But there is more to this concept than mere keywords. We came…
Videos are one of the most loved forms of content presentation as it helps you put out the most amount of the information in the shortest span of time. As a digital marketer, you would want to accommodate video in your B2B…
Every modern brand wants to increase its social media audience and following. But only a few are willing to put in the time and effort required to attract new people. All kinds of online gurus and influencers will tell you guaranteed ways…
In this hyperconnected world of social media where everything is available with just one click, the sales strategy is also transforming. Social selling is more than a buzzword and those who are using social selling strategies are able to complete their sales…
Digital marketing is evolving rapidly, forcing many brands to either die or grow by developing digital marketing strategies. Since the techniques are changing quickly, there is a relentless need to reassess the marketing strategy and see what works for the business. Companies…