What is Social Selling? Tips for Selling on Social Media

In this hyperconnected world of social media where everything is available with just one click, the sales strategy is also transforming. Social selling is more than a buzzword and those who are using social selling strategies are able to complete their sales target much faster than other people. But even with such a high sales potential, only a few people include this in their sales strategy. This is because not many people really know how to use it efficiently.

Socal selling goes beyond creating and sharing content on social media and requires a different strategy to achieve your targets. If you are new to this buzzword of social media, read this post to have a complete understanding.

What exactly is social selling?

Social selling occurs when sales reps use social media to discover and engage with new potential customers. Sales reps use social media to deliver value to potential customers by giving answers to their questions, sharing content throughout the customer journey, replying to customers’ comments, and more. The sales representative or sales team engages the prospect until they are ready to buy their services or products.

In this newly evolving model, the sales team first engages, educates, and then makes a sell. The advantage of this type of selling is that the customers are highly targeted and there are great chances that they will become recurring customers. So, on this note, let’s dive deeper into this social media selling method and know about important tips to generate more revenue.

Picking the right channel

It’s easy to get overwhelmed and motivated by seeing other people doing well on social media. But before going in a hassle and start pushing content on all platforms, research about how the platform works. Be it Facebook, Instagram, Linked In, or Twitter, each platform works differently and has a different sort of audience.

You need to research from which platform you will get more leads so that you can convert more. Do a competitor research and find which platform or platforms they are using to create engagement. This small yet important research will help you in the long run and definitely bring more results. And initially, don’t jump on multiple platforms so that it would become harder to manage. Remember, quality and relevancy are two key factors in social selling and you need to be good at both of them.

Build your network wisely

Going on random guesses and following will not help on social media. It’s good for just follower numbers, but the chances of getting a lead are low. So, first building your connections on any social media, do quick research on that platform. Search the name of that person on other platforms and find what is their profession.

By going this way, you will start creating a very high-value network in which maximum people will show interest in your products or services. There are several ways to find the interested audience and the easiest way is to search by your targeted keyword.

Enter the keyword on Twitter, Instagram, Facebook, or LinkedIn, and start your research on those people who appeared on this search. See how your competitor is posting and what they are emphasizing more. Keep refining and making your content strategy better than your competitors to outperform them.

For making big, start targeting companies

Along with targeting individuals, you should also create content plans for attracting a small company that would buy your products or services on a regular basis. You will find a lot of companies that work in your niche and might be interested in what you are selling.

Prepare a list of such companies and start interacting with the people of that firm. Create a necessity for your product between them and show how much value it can add to their business. This is how you will sell big on social media.

Once they see the need, you can easily convert them with little effort. In terms of selling services, you can also pitch other companies for partnering with you as a white label partner. As this business model creates a win-win situation, there are high chances that you will make substantial sales.

Handle LinkedIn in a smarter way

LinkedIn is a goldmine for leads but many people make the biggest mistake of selling to them at the very first message. To be honest, such practices will fail by 99%. This is because no one is interested in buying from a person who has just made a connection and they start selling from the very moment.

First, add value to their LinkedIn feed by posting good quality and focused content. You can also run ads on a targeted audience to find out how much demand is there for what you have to sell. You can also opt for LinkedIn’s Sales Navigator platform and get better insights regarding other people’s interest and their work profiles. Use the advanced features of this platform and sell faster.

Contribute to social groups

You will find a ton and tons of social media groups with hundreds and thousands of members. Join such groups, and start adding more value to them. Treat the group as a pool of leads and you are presenting your product or services in a very value-adding manner.

There are high chances that you will get a much better conversion rate as compared to targeting individuals. As it’s already a large group of like-minded people, it would be very easy for you to make sales. Always keep track of your content posting frequency and keep it as consistent as possible. Social media is all about consistency and you need to plan according to that.

These were some useful and easy to try social selling tips to thrive on social media. If you are not active on social media, you are missing a large chunk of opportunities. Start using these platforms in a smarter way and start adding more value to the users. Once you make your first sale, that customer’s connections will become your potential leads and the cycle goes on. Make your comprehensive social media strategy and start selling. If you need any help, connect with SEO Reseller!

With over 13 years experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings - Digital Marketing Company. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.