How Tableau Dashboards Help Enterprises Make Smart Business Decisions

In the era of Big Data, enterprises can leverage data visualization to quickly identify data trends. The visual representation of data sets allows analysts or decision-makers to realize new concepts and hidden patterns. 

For every business, data is the most important thing. Through visualization, enterprises can productively take advantage of massive business data and get insights. Understanding the benefits, many SMBs and leading organizations are implementing data visualization tools within their infrastructure. One of the leading visualization tools used by enterprises is Tableau. For the last two decades, Tableau has successfully helped 126,387 enterprises move in the right direction and make smart decisions from the business data gathered and analyzed.

What is Tableau?

In general, Tableau is a data visualization tool that helps enterprises analyze and report huge volumes of business data. By using Tableau, enterprises can convert their data in the form of visuals such as dashboards, graphs, maps, infographics, videos, charts, slides, and others. All these mediums can be used for envisaging and understanding data. Visualizing the data enables experts and decision-makers to interrelate the data, find insights, and make data-driven decisions.

Understanding Tableau Dashboard Development

Simply put, a dashboard is an advanced visual display of business data. A dashboard is an assortment of worksheets allowing users to analyze multiple views at once. Dashboarding in Tableau allows business users to access and utilize the data through creative and real-time visualization and also helps in optimizing operations. The dashboard generator reads and processes the data samples and as a result, the report gets generated in the HTML file format.

Any dashboard that is created using Tableau public or desktop can be embedded into websites, blog websites, or social media accounts for public consumption. This way, organizations can interact with their audience extensively and drive brand value. By teaming up with the right Tableau dashboard development team, enterprises can build custom dashboards and improve KPIs and ROI.

Why Tableau for Dashboard Development

  • Easy to Use – Tableau offers a user-friendly drag-and-drop interface that makes the entire dashboard development process easy. Tableau users don’t even need to write a single line of code to build dashboards.
  • Consolidate Diverse Data Sets – Dashboard development using Tableau allows enterprises to combine different raw data sources which may be structured, semi-structured, or different relational data without any massive upfront integration costs.
  • Fast Data Analysis– Through a mobile responsive website or a mobile app, dashboards can be accessed by both business users and end-users anytime and anywhere. This way, users can impeccably drill down into the data and get fast answers to any question.

Key Examples of Tableau Dashboard Development

1. Sales Analytics Tableau Dashboard

A sales analytics dashboard allows sales teams to monitor and analyze KPIs and distribute this information throughout the enterprise. Some types of sales analytics dashboards that can be developed using Tableau include:

  • eCommerce Sales Dashboard – By developing this dashboard, users can view the revenue generated for each product category. It compares the price of the product against the revenue acquired over it. This way, eCommerce retailers can make pricing changes for the products and enhance sales.
  • Regional-Wise Sales dashboard – It helps enterprises keep track of all the sales generated from different physical outlets or regions. This dashboard also allows sales managers to research deeper into the data and discover which product from which region is driving sales.
  • Administrative Sales Dashboard – Administrative Sales Dashboard offers comprehensive details of all sales activities of an organization. It offers a view of total profit, sales, shipping, expenses, etc. The dashboard is also capable to offer enterprises details on the supply chain.

2. Financial Analytics Tableau Dashboard

A financial analytics dashboard acts as a management tool that helps enterprises track all their significant finance KPIs, allows for efficient cash management, and enables them to monitor expenses, profits, and losses in order to fulfil the financial goals of a department or company. Experts from the right Tableau consulting firm can build a range of financial analytics dashboards using Tableau, such as:

  • Profit/Loss Dashboard – The profit/loss dashboard displays statistics on earnings before tax, revenue, earnings post-tax, cost of operations, etc. It also updates the details in real-time or periodically and helps enterprises understand financial performance based on historical data comparison.
  • Employee Expenditure Analysis Dashboard – This dashboard helps enterprises to set a budget limit and how to allocate funds for employees across departments.
  • Accounts Receivable Analysis Dashboard – It is helpful for financial supervisors who are responsible for monitoring unpaid invoices or bills and their impact on the bottom line. It offers data on the average number of days to settle bills.

3. Customer Service Tableau Dashboard

A customer dashboard is a pictorial representation of any data that impacts user experience, customer loyalty, or customer retention. Types of customer service dashboards that can be developed using Tableau include:

  • Ticketing Dashboard – It offers information on all key performance indicators that a customer management team generally considers. This dashboard offers data on how well the helpdesk team is managing the tickets raised by customers. Average Response Times, Active Open Tickets, Closed Tickets, and Tickets per particular status are some of the key KPIs that can be tracked using this dashboard.
  • Customer Team Performance Dashboard – This dashboard is ideally used by supervisors to observe the performance of the team and record all the progress of tasks allocated. It offers information on the calls attended by individual customer executives and helps in the allocation of incoming and outgoing calls.

Summing Up

On the whole, leveraging data visualization is essential for modern enterprises to get upright insights and make appropriate decisions. Handling large data sets and altering them into justifiable reports is vital for an organization’s growth in the digital era. Tableau helps enterprises resolutely gather, store, share, report, and utilize data and rapidly enhance business performance.

Devansh with a stint of over 20 years has steered fast growth and has played a key role in evolving Damco’s business through broad strategic insights in emerging technologies (like Cloud Native, Machine Learning, Robotic Process Automation, Blockchain and IoT) and novel product offerings. He is responsible for thoroughly understanding complex end-to-end customer solution needs and make most suitable solutions and approaches. He has a proven track record of creating differentiated business-driven solutions to help our clients gain a competitive advantage.