It’s been a long time that Twitter outgrew its impression of social media, where only a bunch of elite influencers would post their thoughts. It is, now, a mandatory mobile icon for literally everyone who likes the virtual world. But has Twitter…
The way people research and acquire products has progressed radically over the years. Digital marketing has taken over traditional marketing, with social media replacing the print ads and eCommerce sites replacing the storefronts. The eCommerce sector has become more competitive, with new…
What Is Marketing? Marketing refers to the process of promoting your business and includes the tools and strategies used to do it. The marketing process involves the actions that are taken to reach out to customers, make them aware of the product…
As your business grows, you will eventually outgrow the limits of wearing all the hats yourself, and it’s time to hire additional help. Your initial inclination might be to just hire one person to do it all – or even two or…
Social media has a lot of myths in the past decades. The marketers’ responsibility is to neglect those myths and focus more on reality to develop the best marketing strategy. A few things from the past have to be left behind for…
Digital marketing trends has undergone a huge transformation in the past. But whatever changes we saw during all these years, the pandemic has added to it substantially. We have observed customers forging new habits with altering preferences. The changing customer preferences must…
As the world continues to adjust to the evolving COVID-19 pandemic, we are increasingly subjected to an unfamiliar digital reality. Being confined to working from home can make professional development difficult, especially for those who have worked so hard to build a…
There is a certain kind of apprehension that comes with social media marketing. Some may call it temporary while others term it as erratic. While calling it fickle might be a choice, including it in your digital marketing strategy isn’t one. The…
Every modern brand wants to increase its social media audience and following. But only a few are willing to put in the time and effort required to attract new people. All kinds of online gurus and influencers will tell you guaranteed ways…
In this hyperconnected world of social media where everything is available with just one click, the sales strategy is also transforming. Social selling is more than a buzzword and those who are using social selling strategies are able to complete their sales…