What Is Marketing? Marketing refers to the process of promoting your business and includes the tools and strategies used to do it. The marketing process involves the actions that are taken to reach out to customers, make them aware of the product…
As your business grows, you will eventually outgrow the limits of wearing all the hats yourself, and it’s time to hire additional help. Your initial inclination might be to just hire one person to do it all – or even two or…
Whether you’re a total SEO novice or an expert that knows all the ins and outs of the intricate world of search engine optimisation, chances are you’ve probably heard of schema markup. But just like most people, you may have heard but…
Facebook is one of the widest-reaching and oldest social media platforms around boasting a staggering 2.8 billion monthly active users. Facebook connects more people than any company has ever in the past and there is no other platform that offers this kind…
Search engine optimization (SEO) involves your business maximizing organic traffic from search engines. Optimization requires a company to provide valuable and relevant content. A business can attract traffic, thereby making its website rank the highest in a search engine. Examples of search…
You may have seen that when you look up a particular idea or topic on any web index, like Google or Bing, you are escorted to and given various site pages, links, or drives that suit your requirements and assist you to…
Machine learning is now one of the latest trends in digital marketing. Its ability to analyse huge piles of data in minutes and deliver deep insights about marketing are quite amazing. While some marketers still think of machine learning as a future…
While considering the sphere of digital marketing, the list of trends and techniques available are numerous. To remain competent in the digital ecosystem of 2021, hyper-aligned digital marketing techniques are the norm. In the wired world of today, a robust and progressive…
Social media has a lot of myths in the past decades. The marketers’ responsibility is to neglect those myths and focus more on reality to develop the best marketing strategy. A few things from the past have to be left behind for…