What makes Power BI a Profitable Investment for your Business?

Why should you choose Power BI for your Business?

Why not?

The question should be Why shouldn’t you be using Power BI for your Business?

Data is the most powerful asset that you can use against your competitors and in the favor of your customers. To get an extra stretch than your competitors and to know, understand and serve your customer better.

Data is a gold mine.

Power BI empowers you to make effective business decisions backed by real-time data.

Power BI enables you to hack the growth of your domain/niche market and plan potential marketing strategies for the future.

Power BI gives your actionable data insights with interactive visualizations and on-demand reporting, which helps you optimize your business processes.

Power BI is that all-in-one business intelligence tool that can help you up your game within no time.

And, if you have a question, why Microsoft Power BI and not any other business intelligence tool in the market, have a look into this:

According to a report by Gartner Magic Quadrant on Analytics and Business Intelligence, Microsoft is evolving as a “Leader” overtaking its competitors, consequently for the 14th time in a row.

Let’s understand what are the benefits that Power BI brings to your business.

Let’s begin!

Benefits of Choosing Power BI as Your Data Analytics Tool

1. User-friendly:

Let us ask you a simple question.

Have you been using Microsoft Excel, over these years for data crunching? If the answer is “Yes”, you are going to find Microsoft Power BI highly user-friendly.

And, if the answer is “No”, still you are going to find Microsoft Power BI highly user-friendly.

Because it has been built that way. It’s built differently than the other complex tools that you will find around you.

If you still find it difficult, what you can do is hire Microsoft Power BI consulting services. You can make the most out of your Power BI initiative as you will have access to the expertise.

And, meanwhile, the consultants lead your initiative, you can steadily build a team and train them with the help of the consultants.

2. Real-Time Data Insights:

Imagine how effective will your business decisions be when you have access to real-time data.

Microsoft Power BI lets you create customized dashboards and interactive visualizations. And, the best part is, that these custom dashboards and visuals are very current and updated in real-time.

With those current insights, you can make quick and effective decisions, find the gaps in the approach, identify critical business problems, and plan for process optimization.

3. Cross-Platform Connectivity:

Cross-platform connectivity is one of the most appreciated and celebrated features that Microsoft Power BI offers.

Doesn’t matter what device you use for creating or updating a particular report or visual, it is accessible from the registered devices and with the rights shared. You can do this all the time, at home, from the office, or even on the go!

Microsoft Power BI is highly compatible and operates seamlessly on all devices, irrespective of the operating system. You may use iOS, Android, or Windows, all you need is an active internet connection and you are ready to shake the world.

You must have been a little surprised to see this feature on the list of benefits, but trust us, this is highly essential when you are working with a team.

Imagine if you have a Microsoft Power BI consultant working for your off-shore and they share crucial data insights with you while you are flying without your laptop.

The provision to access the insights through your mobile device comes in as a savior in this case.

After all, small features add up to the credibility of a great tool and Microsoft knows this pretty well, and acts accordingly.

 4. Seamless Connectivity through different data sources:

Understanding your target customer is not a walk in the park.

You have to analyze customer behavior from different perspectives. May it be social media ads, customer surveys, or any other data sources, it’s of vital importance to consolidate them all together and extract the right insights.

Microsoft Power BI enables you to connect multiple data sources without any hassle and crunches the data for you. It also enables third-party data sources and lets you derive acute audience insights. 

5. Easy & Timely Upgrades:

If you are not current with the latest trends then you are out of the game!

You don’t have to worry about this when you choose to work with Microsoft Power BI, Microsoft makes sure that it keeps your data game up.

Microsoft releases regular updates on the visualizations and features that make your analytics game better, competitive and crisp!

When you work with Microsoft Power BI consultants, they help you make the most out of the updates. They have to upkeep their knowledge and expertise, so they interact with the updates that Microsoft releases, very frequently. They can channel the latest updates to your advantage.

Closing Notes

Businesses worldwide are realizing the value of the data they have been sitting on for a long. Over the past few years, the business intelligence industry has seen a consistent rise in users.

At the end of 2017, the Power BI community had 5 million active subscribers only and was used by 200000 organizations.

With businesses adopting the power of Business Intelligence, the business landscape is shaping up. If you are willing, to begin with, your BI initiative, feel free to connect with us for Power BI consulting services.

I'm responsible for devising digital marketing strategies for the profitable growth of the company. I also ensure campaign execution, monitoring the marketing channel budgets against projected plans, continuously optimizing the marketing channels, and striving to push them to an auto-pilot mode of lead inflow where minimum intervention is required.