A Concise Guide to Product Positioning for B2B Marketers

A Concise Guide to Product Positioning for B2B Marketers

September 15, 2021

Product Positioning, to put it in the simplest of words, is an activity done for marketing a product, which decides what place does your product hold in the mind of the customer, or in the heart if done most effectively. Product Positioning…

How Can Infographics Help Your Digital Marketing Strategy?

How Can Infographics Help Your Digital Marketing Strategy?

August 12, 2021

Do you utilize infographics as part of your digital marketing strategy? If you don’t, then you are missing significant chances.  We’re wired to comprehend visuals faster than text as humans. We can also recall them more easily. In one study, test respondents…

8 Common Mistakes Startup Founders Make In Their First Year of Business

8 Common Mistakes Startup Founders Make In Their First Year of Business

July 28, 2021

It takes a certain level of risk and clear-headedness to start your own business. For any startup founder, the pursuit of taking on a new challenge will not manifest into long-term success if they fail to make calculated decisions regarding their business….