Social media has a lot of myths in the past decades. The marketers’ responsibility is to neglect those myths and focus more on reality to develop the best marketing strategy. A few things from the past have to be left behind for…
Startups – they are rising and have made an impact in various industries. If you think about it, working in a startup seems interesting with all the challenges, the ambitions, and the zeal to make it big by competing with the major…
With the drastic changes brought about by the global COVID-19 pandemic, consumers are finding new ways to shop and have been spending a significant amount of time online. A recent survey showed half of the respondents stating that there were changes in…
Digital transformation and the fourth industrial revolution (Industry 4.0) have taken industries by storm. This is a reason why both Industry 4.0 and digital transformation have remained at the top of the strategic agenda of many entrepreneurs worldwide. For those who are…
We are running into difficult stretches because the COVID19 pandemic has assumed control over the entire world by storm. Limited scope businesses are hit hard due to this pandemic. According to Mckinsey reports, between 1.4 million and a couple of .1 million…
People who are used to working from the office have hit hard during this pandemic age. Many of them witnessed that their productivity has plummeted and efficiency has dropped drastically while working from home. Why did it happen? Well, certain factors influence…
After the success story of Uber and Airbnb, consumers are looking to be satisfied instantaneously. ‘Speed’ is a five letter word that is driving today’s on-demand economy. Smartphones have been the real game-changer, and the convenience it has brought for consumers is…
Startups, their name suggests that they are the newly established enterprises in the market. They are looking to set their place in this burgeoning world of competitive business. So the thing that can contribute to their idea of making a place in…
Google is the most popular search engine in the world, and it reserves the highest rankings in the search results for sites that appear the most reputable. A great way to boost your site’s spot in the search results is to regularly…
Kicking off an ecommerce business right from scratch is no longer a required being the process, it has truly become seamless right from the advent of the ecommerce platform. Here, it needs to mention that the fact needs to remain that there…