Do you remember a time when you wanted to learn something, go somewhere, do something or buy something before search engines appeared? You probably had to use the encyclopedia to boost your knowledge or your phone book to find someone’s address. Sometimes,…
Content marketing is one of the best ways to get traffic, brand awareness and of course, to get customers. Most business houses now are fully aware of the potential of content marketing to get more and more customers for their business and…
Out of so many ways in which brands communicate with their audience today, social media has become one of those must-have channels that shape a brand’s reputation. We use social networks to review brands, connect with our family and friends, establish connections…
Do you struggle to build a solid online presence? Try to use storytelling in your marketing strategy. It will help you to reach a wide audience, improve relationships with customers, and market your brand in a more effective way. In this article,…
We all know just how important SEO is. It’s one of the most important parts of online marketing, it can make or break your business. However, there is one mistake people make too often. Namely, they obsess over the best SEO setup,…
Customer engagement is about the experience or relationship customers have with a brand or a business, encompassing both online and offline connections. The customer engagement strategy is about building relationships with your consumers in order to create awareness and foster brand loyalty….
Studies show that content marketing is in use more or less by more than 90% of companies represented on the web. Half the content they create is useless. 5% only were convinced of the effectiveness of such marketing. It is not a…
As language grew, word of mouth became the best communication tool. Words had taken over caveman pictures! Soon, it was the best way for a story to spread in small communities. Someone would return to their hometown after a journey abroad, and…
Instagram is one of the fastest-growing social media platforms today. In recent years, more marketers utilize live video feeds to draw in consumers and convert them into customers. Instagram has over 1 billion monthly active users, which is more than double the…
Content is the lifeblood of the internet; we all want ours to the best. The main problem with the internet is that competition is literally the rest of the world, who are all trying to create the best content as well. The…
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