Having a robust content marketing strategy that can put you as a winner in SERPs is not an easy task. There are a lot of things that go into formulating such a strategy and it can be quite daunting for someone who is just starting out. However, with the right guidance, anyone can create a content marketing strategy that will put them ahead of their competition. Before we dive into the tips, let’s dive into content marketing in brief.
Why is content marketing important?
The answer is simple – content marketing helps you rank higher on SERPs. It’s that simple. By producing high-quality, relevant, and engaging content, you are more likely to show up on the first page of Google search results. This is because Google’s algorithms are designed to reward websites that offer value to users.
In addition to helping your website rank higher, content marketing can also help you generate leads and sales. By providing relevant information that solves people’s problems, you can persuade them to take action, such as signing up for your email list or making a purchase. Now that we’ve answered the question of “why is content marketing important?”, let’s move on to the steps. Here are 9 steps on how you can build a SERPs winning content marketing strategy:
1. Define your target audience and what they want to see
The first step in any content marketing strategy is to understand who your target audience is and what they are looking for. This will help you create content that is relevant and useful to them. You can do this by conducting market research or using customer surveys.
2. Draft a content plan and editorial calendar
Once you know who your target audience is and what they want to see, the next step is to create a content plan. This will help you map out the topics you want to cover and when you want to publish them. Creating an editorial calendar will also help you stay on track.
3. Identify your goals and objectives
Before you start creating content, it is important to identify your goals and objectives. This will help you determine what success looks like for your content marketing strategy. Are you looking to increase brand awareness? Drive traffic to your website? Generate leads? Once you know your goals, you can create content that is aligned with them.
4. Research your keywords
Keyword research is a fundamental part of your business’ content marketing strategy. This will help you determine what terms and phrases people are using to search for information related to your business. You can use tools like Google AdWords Keyword Planner or Moz Keyword Explorer to conduct your research. Moreover, don’t forget to consider the intent behind the keywords people are searching for.
5. Create compelling and interesting content
Once you have your keywords, it’s time to start creating content. It is important to make sure that your content is compelling and interesting enough to capture the attention of your target audience. However, don’t forget to also make sure that it is accurate and informative. No one wants to read fluff pieces that don’t offer any value.
6. Optimize your content for search engines
In order for your content to be seen by your target audience, it needs to be optimized for search engines. This means using your keywords in the title, meta tags, and throughout the body of your content. You should also keep in mind to include links back to your website as it will help you generate more traction.
7. Promote your content
Once you have created your content, it’s time to promote it. There are a number of ways to do this, including social media, email marketing, and paid advertising. Make sure to choose the channels that are most likely to reach your target audience.
8. Analyze and measure your results
It is important to analyze and measure the results of your content marketing strategy. You can use Google Analytics or other similar tools to track your traffic and engagement metrics.
9. Adjust and improve your strategy
Based on the results of your analysis, you can then adjust and improve your content marketing strategy. This may involve changing the topics you cover, the format of your content, or the channels you use to promote it. Continuous improvement is essential to any successful content marketing strategy.
By following these 9 steps, you can create a content marketing strategy that will help you achieve your business goals. If you don’t have a content marketing team and planning to get started, it’s better to seek the help of a content marketing agency to get the most out of your content marketing efforts. Moreover, if you need help with content creation, you can also consider hiring a freelance writer or a content marketing firm.