Nick Rojas combines 20 years of experience working with and consulting for small to medium business and a passion for journalism to help readers grow. He writes about technology, marketing, and social media for the aspiring entrepreneur. When Nick is not sharing his expertise, he can be found spending time at the beach with his dog Presto.
The winter holiday season is a time for friends and loved ones to reunite and be thankful for the chance to be together. But consumers have an entirely different reason to be excited about the gift-giving season. The winter holidays are also…
Recent changes in consumer behavior have put the eCommerce industry in a tricky situation. Online shoppers have become accustomed to the convenience and speed of online shopping. People expect to find the products they want easily online and for that product to…
What is Business Communication? Business communications refer to any process where a representative or employee of a company is relaying information to either another employee or an outside entity. Even if you’ve never heard of business communications before, there is a good…
What is eCommerce Data Integration? eCommerce data integration is the process of collecting important data from front-end components of a business such as a website, and making it easily accessible to back-end systems such as customer relationship management. This sounds incredibly complicated,…
Reach Customers in More Ways than One In today’s digital world, there are several ways that your business can connect with customers. Each of these marketing methods has its own inherent strengths and weaknesses, so it is best to use at least…
What Is Customer Engagement? Customer engagement is a sweeping term describing every element of a relationship built between a customer and a business, including everything from email and phone calls to your social media, eCommerce and marketing strategy. Great customer engagement requires…
Online shopping is a major fixture of global commerce. Millions of people around the world buy items and services online through ideally fluid and painless buying experiences. Most customers never think twice about how they buy goods online or how those goods…
Since Instagram’s launch in 2010, the picture-sharing social media platform has become a behemoth with more than 1 billion active monthly users. 60% of all adults online use Instagram, but the platform is host to more than just consumers. Most people don’t…
Instagram is one of the most popular social media platforms in the world. Millions of people use Instagram everyday, and most of these users are customers simply looking at their feeds, liking pictures from friends and celebrities alike. There is a large…
Traditionally, digital marketing has been less of a conversation and more of a one-way information delivery system. Since the social media revolution has expanded the reach of brands everywhere, customers have been given a voice and a platform to speak up completely…