A startup, at its gestation stages, often finds it challenging to build and manage a strong business to business (B2B) sales team. This is mostly due to an unclear understanding of what sort of a sales cycle that particular business should adopt….

The modern customer is well informed and does not think twice before switching brands. The message is clear, businesses can no longer view their customers as just cash cows. To win their customers, modern businesses need to understand them better. A customer…