7 Digital Marketing Trends To Watch Out For In 2019

2018 is almost over, which means you will soon need to evaluate where your business stands and plan new strategies before the New Year comes. As an entrepreneur, one should determine ways on how to get ahead of your competition even before the year ends. If you are already planning on your next digital marketing strategy, then good for you! The early digital bird will always catch the most worms.

If you’re in need of the best advice when it comes to the hottest internet marketing tips for 2019, then keep on reading! We have collected seven of the hottest and in-demand trends that will surely rock the world of digital marketing once the New Year hits. Make sure to take down notes and to keep these tips in mind and you’ll be able to give your brand a boost in no time.

Mobile Advertising

There is no argument on this one. Mobile users are still reigning as the top internet and social media users – not to mention being the largest population of consumers online. It only fits not to forget mobile marketing once you’ve started your digital marketing planning.

Make sure your websites are mobile-friendly enough to give mobile users the best experience online. With their huge number beating internet users using computers, it is only vital to adopt mobile marketing and to make it a priority especially this coming 2019. Also, ensure that your website is also optimized to the brim. An SEO PERTH company will be an excellent choice to ensure your site is optimized and mobile-friendly for all the years to come.  

Authentic Content

According to Forbes, authenticity matters, especially when catering to millennials. The statement as mentioned earlier is definitely true because of numerous reasons. With the huge number of marketers trying to compete with one another and business owners wanting to get ahead of their competition, one needs to make an impact to catch attention and make them want to spend their money on your company.

One way to be successful with your digital marketing would be to create authentic and honest contents that you, your users and even your competitors would want to have but will fail to copy easily. However, the best way to embrace authenticity is to find consumers who will market what you have to offer. Why? People nowadays, millennials most especially, would trust consumers over brands.

Artificial Intelligence

One thing that humans cannot offer is Artificial Intelligence. We all have our limits, and so do computers, and programs. However, AIs are capable of doing automated and complex tasks in a way humans can’t.

Take Chatbots for example. Many businesses have chatbots in their pages be it on their website or in social media. Why? The reason is that they are much quicker than us when it comes to providing answers to customer’s inquiries. Also, they are capable of taking in a request at speed we are unable to do so. They can offer a personalized customer experience every single time, 24/7.

Creative Campaigns

What makes a company stand out? It could be their excellent products and services, reviews and customer service. But how do you market what you have to offer in the first place? The answer would be using marketing campaigns. You may choose the traditional way of marketing by paying for TV ads, billboards or even flyers. You can also use digital marketing.

But what is the secret or every successful marketer? Creative campaigns that won’t only catch attention, but will also keep people engaged to your brand. Sometimes, all it takes is one simple but very creative idea that your competitors won’t even consider in the first place.

VR Technology

One may be familiar with VR technology used for gaming. Before, you only use this to play in the virtual world. Nowadays, smart innovators found a way to increase customer experience and have been successful enough to turn AR/VR into an excellent marketing strategy. Do you know one who uses the VR marketing technique since 2016? It’s IKEA! Even Starbucks is now using Augmented Reality technology!

IKEA’s shopping app now offer Virtual Reality experience. How does it work? With the wonderful innovation which is the VR experience, one can now try out different IKEA products even before paying for them. As for Starbucks in Shanghai, China, you can now watch an animated version of what coffee beans go through before they are made into that delicious cup of coffee. Now that is one way to advertise your daily dose of caffeine.

Video Marketing

If you haven’t created or shared video contents to offer your products and services, then you better go and start making some as video marketing will be king next year. But before you make your own YouTube channel for your company, consider video live streams. Why? According to Social Media Today, more people are more likely to watch live videos than pre-recorded ones.

Taking advantage of video marketing can be time-consuming, but the rewards you will reap will make up for the time, money and effort. Compared to blog posts, more people will watch a video rather than read long content. With video marketing, you can use your creativeness and show your brand’s personality to give your brand a boost.

Visual Search and Voice Search

If you’re not familiar with the visual search, think of it as a reverse image search. Instead of using words or keywords to search for something, you use images. This is especially useful if you have no idea what the image meant, or wants to find any information about the image. Voice Search allows you to find data without making a huge effort. With just your voice, you can now order online or even search the internet for the things you need.

With Visual and Voice Search on the rise, digital marketers are finding innovative ways to take advantage of such technology. The aim is to improve customer experience, and with visual and voice search capabilities, this gives digital marketers a challenge like no other.

Author
Rachelle is a blogger, she contributes digital marketing, content management and SEO articles, She also works as an outreach manager in Creative Working Playground.