Do you struggle to build a solid online presence? Try to use storytelling in your marketing strategy. It will help you to reach a wide audience, improve relationships with customers, and market your brand in a more effective way.
In this article, you will find information on how to increase online presence with the storytelling. You can use this short guide to boost your marketing efforts and achieve your business goals.
Step #1 – Write a compelling brand story
Do you know how to write a winning brand story? Try to explain what motivated you to start your business. State the reason for your company’s existence.
If you are a bad writer, you still can handle this task. Your primary objective is to articulate what your brand is all about.
Professional writers will do the rest – they will turn your ideas into a fabulous story. If you need assistance, check writing service Trust My Paper or freelance platform Fiverr.
And now let’s consider four examples of great brand stories. It will help you understand how to use storytelling to grow an online presence.
Share your values
Do you want your brand story to stand out? Draw the customers’ attention to the core values of your brand. Talk about the principles you follow and explain how these principles help you to achieve success in the market.
Take a look at Zara’s brand story. It’s all about its core values: beauty, clarity, functionality, and sustainability. Zara set the right priorities and beat the competition. Feel free to follow its example.
Screenshot source: https://www.inditex.com/en/about-us/our-brands/zara
Declare your noble mission
Today, you don’t need to be a superhero to make this world a little bit better, isn’t it? Every business has the power to influence the situation, and that’s great. If your company is involved in global issues, you can use this fact to base your brand story on.
Take a glance at Whole Foods’ story. The company proudly states that “we’re changing the way we feed our kids”. Whole Foods addresses such serious health challenges as childhood obesity and heart disease.
Screenshot source: https://www.wholekidsfoundation.org/
Be proud of your history
Every company should be proud of its history. And it doesn’t really matter how long a company exists: one year or twenty years.
Feel free to share your stories. Tell everyone about the fascinating path of your brand development. If you need the inspiration, visit Disney’s website and learn more about the company’s history and events that shaped this famous brand.
Use fewer words
Remember that you should write a short story, not a 500-page novel. Your task is to be brief in your ideas. Try to find more meaningful words, which will make people emotionally attached to your brand.
Also, you can use digits. For instance, Domino’s Pizza decided to tell its story sharing a list of “fun facts”. The company used the insights, specific dates, and interesting statistics to present the brand in the most favorable light.
Step #2 – Use catchy visuals
In content marketing, a picture is worth a thousand words. So once you have written down your story, you should think about visuals that may empower your brand message. You can enrich your brand story if you use relevant images, videos, cartoons, infographics, and other catchy content.
The trick is that the human brain processes visual information in 60,000 times faster than text. For this reason, visual content allows companies to engage a wider audience and grow online presence faster.
It’s worth mentioning that usage of the visual content positively influences search ranking. It helps to attract more visitors to the website and decrease bounce rate
Screenshot source: https://www.chevrolet.com/about
Step #3 – Produce plenty of branded content
If you think that “to write a brand story” means to craft text for “about us page”, you are wrong. It’s much more than that. You should consider storytelling as an integral part of your marketing strategy.
You should regularly create fresh content that promotes your brand story. You should continuously add new articles, videos, and social media post to keep your audience engaged. And bear in mind that you should keep your brand story consistent across all channels of content distribution.
Do you want to see a brilliant example to follow? Take a look at Nike’s content marketing strategy. The company regularly publishes new branded posts and videos to grow its online presence. Also, Nike keeps using its famous tagline “Just Do It” as a core of its content.
Step #4 – Distribute branded content
Now let’s consider three basic ways in which you can distribute your branded content to boost online presence.
In the digital world, your corporate website is your marketing instrument number one. So you must publish your brand story at your site to start building an online presence. You should create a separate page and name it “About us” or come up with a more original title
Keep in mind that it’s necessary to check whether your brand story meets SEO requirements. The text should be 100% unique and easy-to-read. Also, it should include relevant keywords and shouldn’t contain any grammar mistakes.
Nowadays, it’s really important to share your brand story on Facebook, Twitter, and Instagram. You should create social media posts, which promote your brand values and principles.
Social media users are picky, and it’s not that easy to grab their attention. For this reason, you should use photos and videos of the highest resolution and write catchy captions for every post. Also, don’t forget to use geotags and hashtags wisely.
In other words, you should do your best to make your social media content share-worthy. The more users will like, share, and comment on your post, the faster your online presence will increase.
Screenshot source: https://www.facebook.com/delta/videos/429409274265451/
Niche blogs and sites
Also, you can distribute your branded content with the help of guest blogging. You can craft articles for sites and blogs which are popular in your niche.
Do you wonder how it will help you to increase an online presence? Firstly, you will be able to reach a wider target audience. Secondly, you will be able to gain more backlinks from trustworthy websites. As a consequence, it will help you to improve your website’s ranking.
Wrapping it up
Now you know the real importance of online presence and storytelling. Don’t hesitate to utilize this how-to guide to make your brand popular online.