What is an OutBound Link and Its Roles in SEO?

Outbound links are a unit links that area unit meant to need you elsewhere. This area unit links that area unit progressing to direct you to a different specific webpage or website in total. Most, if not all, websites have outbound links. Outbound links as well-referred to as outer links, direct guests from pages on your web site to alternative sites on the net.

Unlike arriving links, that send guests to alternative pages on your web site, outward links send guests to thoroughly wholly diverse sites. If another web site links to you, it’s thought-about associate outward link. At the same time, if you link to another website, it is also an outbound link.

Typically, external links pass a lot of prices than internal links. This is because search engines believe that what other people say about you is more important than what you say about yourself. In other words, if more websites link to your site, you will appear to be a more credible source.

Role of Outbound Links in SEO

Outbound links are a unit links that time to another domain from your website. When you link dead place linked domains, it does not only helps the program to know your place, still conjointly helps to extend the faith and quality of your website which plays an important role in your blog’s SEO.

Outbound links:

  • Give search engines a transparent plan observing your weblog due to relevant links.
  • Offer the simplest gratitude to being in touch/build relation with bloggers having a similar niche.

Which sites are best to pitch your link placement?

Three links that work as follows-

  • “Push Button” Backlinks

In other words:

  1. Blog comments
  2. Article directories
  3. Web 2.0 sites
  4. Directories

Basically: if you’ll get 100+ backlinks with the push of a button, you’re shopping for spammy links.

  • Paid Guest Posts

There’s an area for guest posting in an exceedingly white hat SEO campaign.

But that doesn’t include paid guest post links.

  • Private Blog Networks (PBNs)

Not only will the algorithmic program currently separate most PBN backlinks……but Google additionally manually deindexes any network that gets on their measuring device screen.

How to pitch for link placements (basics):

  • Look at the location you’re pitching to before you approach – even the littlest little bit of information is best than none.
  • And then tailor your pitch to create it relevant to the location you’re pitching to.
  • If a webmaster/journalist/blogger then engages with you, listen to what they’re asking for and try and deliver by tailoring your content to what they need, in the format and timeframe requested.
  • Use a genuine email address – Gmail, yahoo, etc addresses raise alarm bells. Most bloggers/journalists don’t care which agency you’re from and whether you’re PR or SEO. They care about the content, and if your content’s any good, a long term relationship – so hiding it just looks unprofessional.
  • Use accurate language, spelling, and punctuation. No excuses.
  • Giving people a website or Google + address to track you back as an individual writer inspires trust – as long as what’s there when the recipient takes a look is good quality.
  • If you get it wrong – and we all do sometimes – apologies and correct. For as long as you’re having a spoken language with the editor, there is still time to bring the change back.

Difference between Do-follow And No-follow links

Do-follow links:

To perceive what’s occurring with the following vs. no follow links, we want to produce a small amount of background regarding however most links add the realm of SEO.

More Points = Winning, like Charlie Sheen.

Google takes note of those points, look at what percentage inward links a page has and from what sites. Google figures, hey, if heaps of individuals area unit linking to an exact page, it should be an extremely sensible page!

Let’s provide preference in our programs to its page over others of the same topic thus we will simply deliver the best possible pages to our search engine users.

Now area unit able to outline a follow link – Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher within the SERPs as a result.

No-follow links:

A no-follow link is a link that does not count as a point in the page’s favour, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No, follow links get no love. Theirs is a sad and lonely life.

A no-follow link is made with the no-follow link hypertext mark-up language tag, which looks like this:

Link Text

The no-follow tag is essentially a notice sign for search engine locution “don’t count this”.

Other outbound link factors that contribute to SEO

Anchor text 

Anchor text is the clickable text during a link.

SEO best practices dictate that anchor text has relevancy to the page you’re linking to, rather than generic text.

The blue, underlined anchor text is that the commonest because it is that the net normal, though it’s doable to vary the colour and underlining through markup language code. The keywords in anchor text area unit one between the many signals search engines use to work out the subject of an internet page.


Creating a resources page with millions of outward-bound links is usually not a decent plan as a result of the links that don’t seem to be natural for readers.

Instead, look for opportunities to include relevant, outbound links directly in your content. For example, if you’re writing a few specific selling tools, why not embody a link to it? This is helpful for users and can help support your pages.

Vivek Roy is the Digital Marketing Manager withStartups.com – A Digital Marketing Company in Gurgaon for startups. Vivek has worked across many sectors, and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.