VR in eCommerce: How to Render Winning Virtual Shopping Experience?

The eCommerce sector can use Virtual Reality (VR) technology to fundamentally transform the way customers shop, building deeper engagement, enhancing customer delight and competence to drive sales and maximize ROI.

The VR market is estimated to reach USD 20.9 billion by 2025; It is expected to grow at a CAGR of 27.9% from 2020 to 2025.

Source: marketsandmarkets

Well, digital transformation plays a critical role for retailers. Implementation of VR in eCommerce can help retailers offer a better virtual reality shopping experience and decrease the operating costs of retailers.

If you also want to intensify the customer’s shopping experience, then instantly avail eCommerce development services to introduce VR in your online or offline store.

How Can The eCommerce Industry Offer Amazing Shopping Experience With VR?

With Virtual Reality (VR) technology, the eCommerce industry can offer awesome shopping experiences to clients.

Let’s know how?

In-store VR

Online shopping is a trend, but to give your customers a reason to physically come into the store can help you build a good reputation in the market.

This can be gained by introducing VR technology in your store.

VR can improve the customer’s point of view. It lets your clients engage with your brand in a whole new way.

This technology is helpful when it comes to explaining a large product, like a car.

Lexus is one of the famous car manufacturers utilizing VR, let potential consumers test drive the car without leaving the showroom.

VR creates a new and interesting environment, improving the 21st-century shopping experience and producing something novel for your latest offering.

It can even be employed to present new shopping centers and experiences that are coming soon.

Utilizing VR to offer what is coming in the future is a helpful tactic to attract potential clients, business partners, and even employees.


Nowadays, customers prefer online shopping instead of visiting physical stores so you should focus on making your e-commerce channel more powerful by introducing VR.

Virtual Reality (VR) can help you offer much more immersive and engaging experiences that mimic those of physical retail shops, as well as to add improvement not possible in the real world.

Due to the popularity of mCommerce and virtual reality hardware, Virtual Commerce is becoming popular and is likely to completely replace eCommerce.

Virtual Commerce is only possible with Artificial Intelligence (AI), Internet of things (IoT), and blockchain with high speed of networking.

By correlating to VR devices, V-commerce resembles to be developing as part of mCommerce.

Real Pictorial Presentation Breaks All Barriers

While telling about the product retailer faces several issues such as sometimes clients only understand Punjabi, and he/she doesn’t understand Hindi and English in this case retailers get completely blank as all peoples don’t know Punjabi.

In order to resolve such barriers, you can use VR technology in-store.

This technology will help in explaining the product features showing real-world pictures, and ultimately this will help retailers offer the best VR shopping experience to the clients.

Well, researchers also found that pictorial presentation is more preferred by the clients instead of narrating about products. 

Facilitate Employee Training

Lack of knowledge can convey incorrect details to the customers, and that’s why it is really necessary to offer adequate training to employees.

By using Virtual Reality technology, employees can be trained by mimicking real-life environments and situations. 

The use of VR can reduce the risk included in the training procedure and will also help employees convey the correct details to the clients, and somewhere this will also enhance the customers’ shopping experience.

Explaining the things to customers wearing oculus go VR headsets can calm confused customers and can also help clients in making the right decision.

Impact Of Virtual Reality (VR) On Retail Market

  • 33% of all customers are more likely to shop in VR.
  • 24% of customers prefer to shop online.
  • 17% of all customers do not like to visit stores
  • 23% return reduced with the help of Virtual Reality (VR)
  • 45%  don’t believe that VR can impact the shopping experience.

Benefits Of VR In eCommerce Business

  • VR allows consumers to estimate the performance, marketability, and quality of the product.
  • Visualize 360 degree product designs: VR is the next best thing to physically grasping a product means it allows customers to view a product from all angles.
  • VR can enhance the design processes and can help designers, managers, and employees produce innovative products, enhance workflow. 

Wrapping Up

Retailers who already have VR inclinations in place are eagerly prepared to adapt the dynamic customer behaviour.

VR renders a unique shopping experience to your consumers, help them make healthier decisions while saving time and keeping them secure by lessening contact in stores.

That’s why it’s a great time to ponder about how you can use VR in your online and physical stores.

Well, if you want to introduce VR in your online store, then you can hire eCommerce Developers from the top eCommerce development company. This will surely help you to get an innovative solution in less time.

Ved Raj is a technical expert, passionate writer, and a seasoned IT professional who has worked for 15 years with ValueCoders - A leading Augmented & Virtual Reality App Development Company. His role includes overall quality assessment and business development for ValueCoders. He has a deep knowledge of outsourcing and remote hiring.