Digital marketing comprises of various methods & technology. You can increase the visibility of your website and the organic traffic visits through SEO services and SMO services, and build a brand with your social media presence.
Similarly, Marketing automation can save an ample amount of time and help you engage with users more effectively. PPC services can help you ‘Jump the line’ on search engine results pages.
The digital marketing landscape is constantly changing as new technology, techniques, and near-endless Google and Facebook algorithm updates are advancing monthly & yearly.
It doesn’t matter what industry you serve, or what products & services you offer- digital marketing trends cannot be ignored. Not so long ago, organizations needed little more than a website and a Facebook page, but not, the digital landscape is evolving at a faster pace than it’s hard to keep up.
The current state of the businesses all around the world is there aren’t too many successful businesses that don’t have an online presence. In the coming years, new technology and tools are coming afore, forcing digital marketers to take charge and keep their organizations at the top.
After all, Digital Darwinism is an unforgiving reality. If you don’t adopt the latest trends, you can lack in the competition.
Here, you can discover the digital marketing trends for 2020.
1 – Facebook may be peaking
The Most used platform is no longer the kingpin in the social media world. Facebook is losing ground with the younger generation and after the data breach scandal in 2018, Facebook has lost notable credibility. Every budding digital marketer must look at who your target audience and the market is because Facebook can turn out to be unsuitable for some campaigns.
But Facebook is still massive, and many Americans continue to check in on it. Keep a check on the audience because if not you can waste your marketing budget on Facebook advertising.
2. Instagram is a hit in millennials
Who doesn’t use Instagram? According to stats, people under the age group of 15-30 are active users. Instagram’s meteoric rise with over a billion users is an achievement and makes it one of the most rapidly growing social media platforms. Millennials love the platform and are seen to be highly active here. Marketers should focus on social media marketing services as transformations that happen on the platform can help you create the impact that could lead to an uptick in content quality.
3. Chatbots will dominate customer service
Chatbots are AI software that acts as a virtual caretaker, that communicates with users and assisting them in completing their goals. It interacts with humans in natural language processing. Bots allow users to get personalized, focused interactions without pulling too much from limited human resources. The best thing about chatbots is that it delivers 24-hour service, instant responses to queries, and requires no need for breaks.
4. A video is no longer an option
If your business isn’t already using video marketing, you should get on board immediately. In a mobile-preferred world, users are watching and sharing videos about everything. Users are now learning more about brands and get a better understanding of what they have to offer.
- 70% of consumers have shared a brand’s video
- 52% of consumers are more confident about watching the video of the brand.
- 72% of businesses believe video content has improved their conversion rates.
Video marketing is highly-engaging, especially if it’s a live video. Live video streaming is a powerful method of digital marketing when combined with influencer marketing.
5. Good content matters
‘Content is King’, it is something that you must have heard many times. But the right phrase that should be used is good content is everything. Content marketing is an essential component of digital marketing. Google is curating a more sophisticated understanding of online content; marketers must think carefully about their target audience and market that suits the generation of the future.
6. Polished and personalized Email
Email is the major channel of communication as billions of people are using it daily for personal, industrial, commercial, and other purposes. Email marketing is important as it is evolving in all these years. Emails are now a combination of automation and personalization. Email is most used in retargeting or nudging up the existing client about your services. It can act as the final trigger to motivate an action that can be performed by the users.
7. Interactive content will be praised
People are more attractive to interactive content than mainstream content. It is the content that people can click on, swipe, or interact with online. 93% of marketers rate interactive content as highly effective at educating the buyer. Interactive content can be like Quizzes and polls, Augmented reality ads, and 360-degree videos.
8. Visual search will rise
Instead of feeding a description into Google, users can upload an image and get information about an item just from an image. Brands that advertise with them get the benefit of boosted search results. Having an image sitemap will increase the likelihood of your images being discovered by search engines. You can use descriptive filenames for images before uploading them to the website, and adds an alternative text to all images as ‘Alt tags.’
9. Omnichannel marketing is vital
It is the practice of marketing across multiple platforms simultaneously. Platforms are Email, apps, social media, and the website blog. Organizations can leverage data insights & machine learning to get a better understanding of customer behaviors and then personalize at a higher level. In the future, it can be considered as the road to an enhanced customer journey that keeps people coming back for me.
10. Marketing in messaging apps will level-up
Social messaging apps aren’t for staying in touch with friends and family. Businesses of all sorts have taken a significant interest in direct messaging channels like Messenger, WhatsApp, Instagram’s direct messages. You can expect to see much more marketing in messaging apps, with many companies, including video and interactive content to engage users.