Effective Digital Marketing Tactics and Techniques in 2020 and Beyond

There are numerous digital marketing strategies, and sometimes it is often overwhelming when you’re trying to make a decision on which one to prioritize. Marketers trying to find the last word digital marketing strategy got to have a transparent understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for his or her needs. Here is the list of best digital marketing trends for the year 2020.

Educate Together With Your Content

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Content has long been king and former years were no different. Citing figures from the Content Marketing trends report, 77% of B2B marketers use content marketing. As a business, this tactic can assist you to improve brand awareness, boost sales, connect together with your audience members, and have interaction prospects and customers.

Programmatic Advertising

Programmatic advertising means using AI to automate ad buying so you’ll target more specific audiences. Real-time bidding, for instance, maybe a sort of programmatic ad buying. This automation is far more efficient and fast, which suggests higher conversions and lower customer acquisition costs.

Responsive Web Design

Reaching customers by mobile is more or less the quality now, and that’s getting to continue into the approaching decade. Making your website conform to mobile screens is one of the foremost essential parts of digital marketing. The sole way you’ll make this work successfully is through responsive web design. With responsive programming, you’ll make your website automatically conform to all or any mobile screens. This is often getting to mean quite one format, including tablets and increasing use of smartwatches. Mainly web designing company in India now focusing on response designing of every website.  

Use Chatbots


66% of consumers worldwide used a chatbot for customer support within the past year. Though working with a true human is preferred by most of the people, the supply and quick answers chatbots provide have made them invaluable in customer support and even lead generation. Chatbots can help prospects understand more about your solutions by answering prospects’ direct questions quickly.

Interactive Video Content

Video marketing has been trending upward for years. You’ll see a rise in video usage on social media, websites, and blogs. Folks are even running successful video blogs or vlogs. Your business can use interactive videos for several different purposes like email, websites, social media, and blogs. Interactive videos increase audience engagement. Consumers are more likely to end watching a 360-degree video than a daily video, therefore you’ll get a far better ROI, return on investment.

Marketing technology

Today, Marketing Technology presents a bewildering choice of software services for businesses looking to enhance their management of digital media, experiences, and supporting data. If your business and your agencies adopt the proper blend, it can assist in giving you a foothold against competitors, but if not, you’ll be missing out on the insights and automation processes they’re using.

Voice-Powered Search Accelerates

voice search

As the growth in technology continues to extend rapidly, we’ll start to ascertain more people using smartphones with voice assistants. Features like Google, Alexa, and Siri are useful in digital marketing. Voice assistants can look for things, read text loudly, and even voice dictate text messages for you in order that you’ll be hands-free.


With the engagement of smart speakers and voice search in recent years, you’d be forgiven for thinking that readable content is more important than visuals and style lately. In fact, this couldn’t be beyond reality. While advancements in voice search and technology are certainly influencing the way we create content now and within the future, you shouldn’t neglect visual content either.

Insights rather than Data

Today,  data, reports, analytics, and dashboards are in every marketing and sales technology product. But knowing what that data tells you and exactly what to undertake to about it remains elusive. Going forward, insights are getting to be the currency of marketers and sales operations experts. Those insights, when properly prioritized, will drive the action plans that optimize tactical performance and improve results from both sales executions and marketing.

Launch your campaigns

Following your planning, launch your campaigns across channels. Ensure all of your channels feature the acceptable tracking information. Your website, for instance, should feature your Google Analytics tracking code.

Invest in Influencers

Influencer marketing is nothing new. However, the consumer’s perception of influencer marketing is changing, so it’s important that your business uses this tactic correctly in 2020 to urge the simplest results. When influencer marketing was on the increase, it had been common to ascertain influencers advertising multiple products from different brands, without much thought given to every product’s relevance. Nowadays, consumers are savvy about these tactics and are seeking transparency from brands.

Try New Mediums

Brave marketers aren’t afraid to undertake something new, particularly when it involves a replacement content medium or social network. Find ways you’ll take your brand voice to the new level by testing new mediums like audio, video, visuals, or maybe writing.

Digital marketing strategies address today’s customer pain points. The increase in AI helps to bridge the gap between technology and personalization. A digital marketing company in India will get benefited with that Digital marketing trends; are relying on shared experiences to form better products, advertise them appropriately, and enrich the lives of consumers. 

Rajveer Singh Rathore loves pursuing excellence through writing. He is the CEO of a leading Digital marketing company in India, Yug Technology. Yug Technology, an IT solution that provides top-notch Web designing, Web Development, SEO Services in India.