The Effect of Mule ESB in SaaS Integration

What is Mule ESB?

Before going to the mule ESB effect in the SaaS integration first let us know “What is Mule?.” Mule is known as the run-time engine works on the Anypoint platform and also a lightweight Java-ESB (Enterprise Service Bus). It helps in connecting the applications easily and quickly by the developers. The effective communication between the applications is possible with ESB for carrying the data.

The following are the capabilities of Mule ESB:

  • Service creation and hosting
  • Service Mediation
  • Message routing
  • Data Transformation

Advantages of Mule ESB:

  • It supports more than 40 technologies and protocols.
  • Mule ESB is very lightweight and permits to start connecting more applications.
  • It is suitable when some parameters like scalability, robustness, and coupling required.
  • The variation from SOAP to Binary image files can be possible with Mule ESB.
  • It doesn’t require any external force in designing the constraints.
  • Mule ESB components can be reusable.
  • There is no necessity in adding the mule specific code in the components.

What is SaaS Integration?

SaaS (Software-as-a-Service) is used to innovate new processes without using the companies’ legacy expertise apps, resources, and IT infrastructure. With more than one SaaS applications organization has many existing investments on its software premises. The full potential of the investment can be known with the ability to integrate data in the cloud in order to on-premise databases and applications.

SaaS Integration with On-Premise applications:

In SaaS, the replication, synchronization and cleanse can be possible with their On-premise apps to get the data securely. The main aspect of SaaS is to connect modern web services like Jitterbit’s intuitive UI, APIs that makes on-premise data with cloud data. Jitterbit supports traditional data integration, SOA, and event-driven architectures.

SaaS Integration- Fits the Cloud:

Jitterbit complements the agile SaaS model and without overwhelming high-tech details delivers rapid integration. Jitterbit decreases development costs and allows quickly capitalize the integration benefits while increasing the value of SaaS investment. By using Jitterbit we can focus on core business rather than software infrastructure technicalities.

Key findings of SaaS integration:

Certain research report recognizes there are four findings regarding the SaaS integration impact on cloud vendor success.

There are:

  • Key to winning new customers
  • Widespread Cloud/SaaS solutions
  • Top barrier to new Cloud/SaaS sales
  • Impact on time-to-value

Key to winning new customers:

Nowadays, customers’ expectations are becoming higher than ever that leads to heavy competition among organizations. If an organization provides innovative services and products then it will automatically attract the new customers. Over 90% of the SaaS/cloud vendors view integration as an important element in winning new customers.

Widespread Cloud/SaaS solutions:

About 53% of the SaaS vendors say that many of the customers are interested in the integration requirement. Dealing with the integration, deploying Cloud/SaaS solutions, and integration issues are very typical.

Top barrier to new Cloud/SaaS sales:

Integration is referred to as the key factor for the sales and Every vendor wants integration as an important part of their solutions. Almost 87% of the Cloud/SaaS companies recognize integration as sales hurdle.

Impact on time-to-value:

Integration takes more time in the process of customer implementation. About 79% of the vendors saying that integration is time-consuming. That’s why it takes a lot of time in the execution process also.

3 Steps to expand Marketing Opportunities by using SaaS integration:

SaaS integration plays an important role in expanding marketing opportunities. SaaS integration marketing is quite different from other marketings. Although SaaS marketing is similar on the surface, the marketers should have a deep level of understanding in software, SaaS PR strategy, and customer pain.

The following are the 3 main steps to expand marketing opportunities by using SaaS integration:

  • Designing customer integration needs & requirements
  • Outline The marketing Opportunities
  • Collaborate with an Integration expert

Designing customer integration needs & requirements:

Working with the SaaS organizations found that cloud integration plays an important role in the majority of sales. First, we need to understand, quantify and identify the customer requirements like frequent applications that are asking by customers, about the business processes automation, customer request patterns etc..,

Outline The marketing Opportunities:

Customer Acquisition cost, monthly recurring revenue can be affected by providing integration or developing an ecosystem in the service cloud. Marketers should identify what markets do they want to gain? whether the customers require any connectivity in those applications.

Collaborate with an Integration expert:

Creating the connectivity can be done in house, or engaging with a service provider or vendor. The main thing is that the vendor has to look upon in simplifying the internal development, drive new business with repeatable integrations, growing the ecosystem. This is one kind of marketing strategy.

Service (SaaS)- Marketing Software:

It is more beneficial to the customers when the marketing software engages with SaaS. The following benefits play a key role in the SaaS PR strategy.

  • Mobility
  • Lower Upfront Costs
  • Easy upgrades

Mobility: SaaS solutions are very flexible, can offer access to data and applications anytime. It can emphasize collaboration in a geographical workforce.

Lower Upfront Costs: The main aim of SaaS is to make sure that the customer spends less on software, hardware and people should host where ever they want.

Easy upgrades: Security patches and upgrades are key messages, but in the case of SaaS, there will not be an upgrade of individual devices because the software is already updated by SaaS.

Tips for Service(SaaS) Marketing Software: There are many benefits for SaaS marketing software as we discussed above. Although these benefits have a huge impact on the customers, successful marketing strategies also required.

The following tips are very useful for SaaS marketing Software:

  • Divide and Conquer
  • Tackle Concerns Head-On
  • Promote Wins in the Media

Divide and Conquer:

Many of the users are interested in choosing SaaS offering features. Without separating the offering parts it is unwise to offer full-fledged SaaS. The customer wants to pay for the features those which they are using. They do not want the extra features that they not willing to use. The marketers should analyze which components are important for the customers and it is very easy for them to purchase a suitable one.

Tackle Concerns Head-On:

Cloud-based computing transition is very normal for the customers. Avoiding the shy feeling away from the concerns of the customer is the fundamental rule in SaaS marketing software. For the SaaS adopters, the security risk is the primary concern. In addition to the security risk, it also has financial risks, performance risks, psychosocial risks, and strategic risks. It is important to prepare solid answers to the risky questions from the customers. If the customer wants to engage with the expert of integration then mulesoft is there to help.

Promote Wins in the Media:

In the field of the SaaS market solution, success won’t do anything unless the business gets promoted properly. With the right kind of promotions in the media leads to more success in the SaaS market solution. The promotions also should be in the targeted media. It should find an experienced firm of PR for proper business promotions.


Cloud integration platform services such as CloudHub, SaaS integration from mulesoft, simplify the data integration process. By using those integration techniques the data can appear in real-time for analysis, also managing the business can be possible in an easy way and it leads to their data analytics very efficiently. Thus the SaaS integration is used to meet the business specific needs.   


Anji Velagana, a graduate in Electronics and Communication Engineering from Jawaharlal Technological University, Kakinada. He is currently working for MindMajix Technologies as a content strategist. Contact me on LinkedIn and Twitter