You will be surprised to know that marketing is the latest technique used by companies to succeed in recruitment. How can hiring and marketing be connected? Recruiting and marketing are the same is the spoken topic in many HR forums today. You can read this post to understand better. Marketing is the process of communicating about the launch of a product or a service and make an offering to the needy. Recruiting is the process of communicating the need for an open position to the candidates in the market and hire the interested and talented resource. In marketing company makes money and recruitment is a cost to the company. Then how can they be the same? Recruiting on the prima face is a cost, but when analysed, the right employee intensely will generate revenue for the company. Apart from that three areas in which the marketing process can help recruitment will be discussed here.
- On-going Process
Both marketing and recruiting process are on-going. Since inception till existence, both recruiting and marketing team will be required by companies. Whether the company wants to sell the online test software or use the same software to hire a candidate, both sides will work day and night to make it a success. The marketing process is dynamic, and so is the recruiting process. What worked yesterday may work better today and vice versa.
- Keeps On Getting Updated
With the update in technology not only marketing strategy will update, but the recruitment must stay tuned. Gone are those traditional recruitment processes. Every day a new promotional method works in the marketing process and same with the hiring as well. There are mobile apps introduced to promote business in a company. Likewise, online recruitment is the latest trend. Only when your firm stays tuned with advancement, you can stay ahead of the competition in marketing. Similarly, just if your company embraces the latest technology for hiring resources, you can find the best talent. Otherwise, you cannot find candidates at all.
- Know Your Audience
This is the essential oneness shared by recruitment and marketing. Understand customers, building trust, and optimizing solution will bring in success in marketing. Identifying the candidates, creating a positive atmosphere and proper communication with them will make a successful recruitment. You must know the audience in both processes to get your work done. It is not possible to talk to candidates during working hours is history, and you must speak to them only during 10 AM to 5 PM. Only then you can complete your recruitment quickly. This is a straightforward tip about knowing audience in recruitment. When you compare this with marketing, then you must understand that sending email to promote your business will no longer work. Send SMS and close the deal within 24 hours.
Looking at these common factors, you must be convinced that marketing technique is the best way to hire the right talent for your company. Get ready to join the race, make your strategy to recruit the best talent. You must now stop worrying about marketing in your cup of cake and so is the recruitment today.