When you decide to build a mobile app for your business, then there are many doubts, confusions, and queries that surround you, but you always end up scaling ahead of them, as you know what you are going to deal with. However, in this race, many times we miss some essentials and create a pothole of mistakes for our built app solution unknowingly.
In this article post today, I am going to share some of the OOPS moments that can be killed before they take the shape of a devil within your app. Let’s toss for the better future and sure-shot success for your app, and read this post to unwind the facts…
Research is the sole of your app
You know your business, and I know no one knows it better than you. But do you know when it comes to building an app for your business then there is a different approach to be considered, as apps are the digital face of your business, and their audience expectations and taste are different from the brick & mortar platform? Therefore, you need to indulge from scratch to learn and research more about your app. The best strategy here is to learn new things.
UI design is vital
UI design of your app might seem a trivial aspect, as you don’t have to focus on it more, but only on the functionalities…right?
Absolutely wrong! An app is consumed first from eyes, then from the usability, and making your app design a neglected aspect, will cost your app’s success. You need to invest your efforts in creating app design as smooth and simple as possible, so your users don’t require a tutorial (few exceptions are there) to use it. Keep the app navigation simple with simple buttons, so users can reach to the final destination within the app in no time.
Real-device testing is the need of the hour!
It is absolutely correct that iOS simulators are fast and easy to conduct testing on it. However, what you must not forget that to get a reasonable outcome from the testing efforts, usage of a real-device must be taken into consideration. This helps your app to face the challenges and test the real user experience that can help them to improve the app functionality as per the requirement.
iOS app needs marketing too!
Well, this is one of the biggest drawbacks that has been witnessed in the app world. Businesses investing their efforts in building an iOS app live in their dream world, that their app since it is on a most-in-demand platform, does not require marketing, and can sell itself.
NOPE! You are absolutely wrong, a mobile app regardless of its OS requires marketing at large and helps it gain recognition in the market. If you want your app to be identified by the targeted audience, then you need to cover every possible nook and corner of the marketing landscape to help it grow and reach out to users.
Not paying attention to competition
I agree you don’t need to create a mirror of your competitors’ apps, as it doesn’t bring any benefit. But at the same time, turning deaf ears to market demands and what is trending in the current environment, leads you nowhere. You need to understand and check out what competitors are offering in the market and learn from their users, that what they like or dislike in the existing solution. This will help you bring something better than existing for your business, and give reasons to your users to stay engaged and grow loyal to your brand.
Too many features bring no GOOD!
Yeah, that is the fact, and many app owners missed out on it, as they think features engage the audience, as they can offer their services through different means. But what they fail to understand is that users are very delicate, and they don’t love any sort of load on their shoulders, which can make them use apps with too many features, which they are not even familiar with.
The best example to cite here is WhatsApp, you can see, that how beautifully it has brought new features on its platform, and this was not done in one go, but very gradually. This helps in two ways; your users get time to learn more about your app and grow familiar with its features, second, you get to understand what exactly users want from your app. So accordingly you can make the changes and updates in the features.
Keeping testing aside
One of the most prominent reasons behind the failure of a mobile app amid users is due to its low performance that largely happens due to bugs present in the app. To make your app grow successful and popular, you need to take testing to the next level and get the testing process start from the very first day of app development, where you track its performance and functionality from a user perspective. And evade any malicious attempt of bugs present there.
Forgetting about updates
The mobile app is deployed and is live in the market!
Do you think is this all about your app?
You need to revisit your thought process, an app is not just about deployed and forgotten, but there are constant updates that have to be taken into consideration. Successful apps are always updated regularly. Remember the formula, no app solution is perfect, and it always requires improvement depending on the customers’ demands or asper technical advancements.
A mobile app is not just about coding but there are many factors that are associated with it. And let’s accept the fact that mobile app development mistakes are common, and can happen to anyone. The only aspect you have to keep in mind is considering the above-mentioned facts to avoid mismanagement to occur on your final app product.
Following this post will work as a guide for your app development journey while helping you to avoid mistakes at large in your iOS app development.