All You Need to Know About Search Engine Optimization in 2018

When you own a website, you have to make sure that you think about your traffic and how to make your audience grow for more popularity and potential clients. One of the most effective and known ways on how to do so is through growing your ranking on search engines.

After all, millions of people use popular search engines like Google every day, and with your website top ranking when searched from related keywords, you’ll garner thousands of views! Search engine optimization, or SEO, is an important thing to consider.

But what is there to know about it this year? Read on to learn all about SEO today and how you can make it work for your website now.

What Is SEO?

You many already know SEO as search engine optimization, defined as a process of maximizing the number of visitors to websites through ensuring that the website is on the top of the list of results from a search engine. SEO changes as the years pass and this definition still holds true to its word. But only to some extent.

The circles have now widened on the search engines results page (SERP) because of the new websites that continue to launch every day! So while you should check out your ranking, you should also look into more strategies that will help you gain traffic. It isn’t just about SEO strategies but also reaching organic traffic for natural results!

With trying out organic for your search engine, you’ll be able to have better results and more interested people visiting your website.

Would you like that? Then that’s great! The question is: How can you start? What does SEO have to offer NOW and tomorrow? Let’s look into the new ways visitors and internet users discover your content organically or naturally. This will help you figure out what you need to improve on for your website.

The Patterns of SEO

#1 Mobile Search

Yes, I’m sure many of you have already found out that a LOT of users have now moved from using a desktop to using mobile devices when searching for something. At the last count, over 70% of the US Internet use has taken place on mobile phones! This astounding figure that now shows how mobile is now the Internet. And because about 92% of mobile phone use is spent on apps, what’s going to happen for search engines?

mobile search

Users have now experienced better searches using apps, with Google Maps holding all the information you need in restaurants or business listings!

#2 Social Search

Some of the newest updates from our favorite social media channels have made it even easier to search for content just as effortless as it is searching for brands or people. You’ll be able to match and get suggestions from Instagram and have a curated feed based on what you want to see.

This is because social media developers want their users to stay on their website or app. That is why many businesses and influencers turn to social media to grow their website, as this is a powerful channel visitors use to find content on your sure.

#3 Voice Search or Personal Assistants

In the past few years, we have now seen mobile phones upgrade and gain their own voice, with Siri, Alexa, or Siri available to use as a personal assistant activated by your voice. Because of these, you are now able to say what you want to look for and you’ll get it. No more typing and your virtual PA will do everything for you.

You won’t even need to search for keywords, all you have to do is to ask “Where can I go now?” and receive a lot of suggestions. No more traditional search queries and you can be less specific with the same results you want.

#4 Messaging Apps

message apps

Because of the fast-changing technology, we want everything to be quick and easy. This is why our main form of communication is through messaging! After all, have you ever called someone to make a plan just recently? I don’t think so. That’s why messaging apps are now very popular to make it easy to get quick responses. And with the want to get a quick answer, brands like messaging apps have created chatbots to receive all the information you need in natural language.

#5 Topic Clusters

If you aren’t familiar with what topic clusters are, these are what helps with content strategy. It’s described as a deeper coverage across a range of core topic areas while having better information process.” Yes, it sounds complicated but it just actually means to align web pages into topic clusters for better internal linking and user experience for your visitors.

Topic clusters are important because Internet users, thanks to advanced technology, will soon have different search structures. No more long-tail queries and they’ll just ask a question when they need an answer.

That’s where topic clusters come from, which can change your search strategy into something that’s related to topics. That’s why you have to learn how people search and use search engines and create a better structure. Knowing more about the new search patterns isn’t to alarm you but to help you learn more about what you can do to change and be on top of competition.

Wrapping It Up

While there are many types of strategies on how to boost your website, using SEO services or working on your own to boost your search engine rankings will be able to help you become better in terms of your business or blog. No matter what niche you’re in or what kind of website you own, SEO will be able to help and it starts with the knowledge of what it is!

I hope that this article on SEO helped you become more knowledgeable on how to begin these strategies. So don’t wait any longer and learn more about SEO in Sydney and what it has to offer today.

If you have any questions or would like to share your tips and experiences with SEO, then comment down below. I would love to hear what you have to think.

My name is Joel House and I’m the founder of Joel House Digital Media. I’m a big believer that if done correctly SEO and digital marketing has the power to explode your revenues in a short period of time, while providing long term stability to your business.