So you want to promote your brand and become the leader in your industry. There are so many effective marketing and branding tactics. Which ones of these would work and which won’t is always questionable. So rather than trying something new, why don’t you try something that has already been done… a tried and tested strategy for brand promotion? If others did it right, maybe you can too.
But wait – does this mean that you’ll get lost in the horde and won’t be able to stand out? Wrong. If you have a strong selling proposition or a USP as industrial experts like to refer, you’d still be able to stand out. This is your differentiating factor, and not the manner in which you market or increase brand awareness.
That being said, let’s take a look at the most influential brands in Sydney. We’ll first go through the names, and then we’ll discuss the biggest lessons to be learnt from these brands.
Google is now used as a verb. You don’t search the internet anymore; you google. So, they are obviously doing a lot of things right here. Regarded to be the most influential brand in the country for the fourth consecutive year now, Google is famous in not just Sydney, but overseas as among all groups. Originality, reliability and innovation are their biggest USPs.
Facebook climbed to the top of the ladder very soon – a brand that is equally loved by all age groups.
PayPal is among the best Sydney brands, only because of the trust factor – one single USP that has helped them storm up to the top.
YouTube is known to engage Australians emotionally, one of the most preferred online platforms for almost anything, be it music, knowledge, news or entertainment.
Telstra has been popular since quite some well, and ever since, the NBN roll-out, the brand has strengthened.
What branding lessons do we get?
Great, so these are the brands that have been creating waves. Here is what you can pick from them. Follow these proven tips to increase brand awareness.
When your budget is low, yet you want to get maximum attention, custom merchandise is probably the best branding option. It’s affordable and effective at the same time. Plus, you have so many options to choose from such as pens, key chains, mugs, note books – the list goes on.
A little tip here: choose quality merchandise such as the one offered by customgear.com.au that people find valuable and would want to use.
Engage with your customers. Be of value, resolve their problems and offer advice. Earn their trust so that you can emerge as a credible brand.
Connect with your customers on the emotional front and touch them deep inside. Your communications with them must have an emotional touch, and be meaningful.