Several factors have a direct impact on the search engine optimization of your website and improve its online ranking. User experience (UX) is one of those. If your website delivers an outstanding user experience, it will have a significant impact on the sales and revenue of your business and thus helps your organization progress.
Before we discuss the importance of user experience in the SEO of the website, it’s crucial to explore the basics of UX.
What is User Experience?
As the name reflects, user experience is something that defines the way how the user perceives your website. In other words, UX also indicates the way users interact with your website and also the way they gather details about products and services.
The main purpose of user experience is to provide the ultimate experience for users. Its goal is to let users feel they are in full control and also that everything is completely recognizable and intuitive. The major aspects of user experience are usability, interaction, accessibility, and communication style.
How SEO and UX are Related to Each Other
An SEO Agency in Bangalore opined that those days are gone when backlinks and keywords were the two most crucial factors for website ranking. But, now things have changed completely. Of course, keywords and backlinks are still the most relevant factors for search engine optimization. But, there are also lots of other factors that have a significant impact on the ranking of your website in search engines.
It happens because of Google Algorithms that make the user experience of any website mandatory for SEO ranking. A website with an outstanding user experience provides guaranteed results to deliver the best possible outcomes.
In today’s time, user experience has become one of the most crucial things for ranking and witnessed great importance. Therefore, it plays a leading role in SERP rankings and also helps your website get a lot of advantages with improved ranking.
Ways User Experience Improves SEO of your Website
We have discussed here why user experience is important for search engine optimization of your website. And help it stay on top in SERPs. Take a look.
1. Lower Bounce Rate
If your website has a higher bounce rate, you will certainly experience difficulty in ranking in search engines. You need to find out the actual reason why users don’t want to stay longer on your website. There are many reasons why your website witnesses a higher bounce rate – a poor user experience is one of those.
So, you need to understand here the importance of user experience. Well, if your website also delivers a bad user experience, you need to improve it without wasting your valuable time. To improve the bounce rate of your website, you need to resolve various issues that are directly related to bad user experience. These can be slow loading speed, poor navigation, and many more. You need to work on all these factors to lower the bounce rate of your website and witness a great result in terms of improved SEO ranking.
Once you work on all these issues, you will successfully lower the bounce rate of your website. As a result, visitors who land on your website through search engines will stay longer. And this will certainly improve your sales and revenue.
2. Improve your Website’s Credibility
Another great importance of UI UX design in search engine optimization is that it works great when it comes to increasing the credibility of your business website. A website with an astounding user experience makes the first impression on users wonderful with easy-to-search products and services and lots more. Apart from this, the enticing design of your website also works effectively when it comes to increasing the credibility of your website, which is indeed great for search engine optimization.
If a website has a slow loading speed, it often displays inappropriate layout, content placement, etc. These create a bad impression on users and thus harm their credibility. In other words, a great user experience works effectively to boost the reliability of your website and thus, makes it more credible.
3. Could Match Visitor’s Actions
When it comes to search engine optimization, it’s indeed incomplete without measuring both results and traffic of the campaign that you run. So, if you blend your SEO strategy with user experience, it certainly helps you in creating a user persona, which is designed with the main purpose to match the needs and expectations of your customers.
For instance, by implementing your SEO strategy, you can easily find out the pages that users visited the most. And this is indeed the most crucial information that helps you revamp your website content on those pages that are most useful for your users. Don’t forget that SEO has a vital role to improve the user experience of any website.
4. Boost Return Rate of Visitors
Another reason why a good UX is important for business is that it improves the return rate of visitors to your website, which is another good point for SEO. Google also notices the percentage of return rate of your website and also awards ranking on this basis. Besides, the higher return rate of visitors also improves the credibility of your website. To boost visitors’ return rate, your website should have an outstanding design layout, content, etc.
So, after going through the entire discussion, you may now have a clear understanding of the importance of user experience in search engine optimization. Whether you are planning an SEO strategy for your existing website or a newly developed website, you should never ignore user experience. Make sure your website delivers a wonderful user experience before implementing your SEO strategy.