The Importance of Responsive Web Design

Merely having a website doesn’t cut it these days. A lot of time and effort goes into designing a website that is not only aesthetically pleasing, but incorporates your tastes and the essence of your company as well. Having just a beautiful design for your company’s website isn’t enough any more. You need to have a responsive web design so that you are able to attract as many customers as possible.

Having a responsive web design means that your website can be easily accessed from any device, irrespective of what it is. It can be a smartphone, a tablet, an iPad, a laptop or a computer. It doesn’t matter what device it is, the website works smoothly on every single device. If you don’t have a responsive web design in India, the chances of you gaining an edge over your competitors are very less.

Every person in today’s date is busy, they’re on the run. Everyone is running around, competing, trying to be better than the others. In such a time, being quick and effective is very important. There is a reason that smartphones gained the amount of popularity that they did in such a small period of time. Smartphones allow people to do all of their tasks in one single life, making their life much more easier and efficient.

They don’t have to carry multiple electronic devices to perform different tasks as they get all of them in one single device. Most of the people access websites on their phone. If your website isn’t compatible with different phones or doesn’t have a design that gels well with their phones, you can expect that they will be exiting your website within the first three seconds. If you made your website mobile friendly, you definitely would’ve noticed an increase in the number of visitors you have.

The main aim of any company is to attract their target audience. We live in the time of social media. There are millions of users on every social media handle, you need to see this jackpot and exploit it as soon as possible. You can create accounts on these social media profiles and link your website to them directly. You can upload information on these platforms and let your followers share information with each other easily.

Having a responsive web design is one of the top recommendations of Google, and we can be pretty sure that Google is not only trustworthy but a reliable source as well. Having a responsive web design allows the user to be at ease. There is fluidity in the website as it can be conveniently accessed and viewed across different screens. When people are provided with the best possible experience they tend to prefer your website over the others as they associate that feeling of positivity with your website.

You need to ensure that your website design is up to the expectations as millions of people will be accessing it on different electronic devices, so you need to be sure that all the elements of your website design are clearly view able to your users. You need to avoid mistakes like uploading images or info-graphics that are huge and hence take up a lot of time loading. Most of the people wait for a maximum of three seconds before closing a website for it being too slow. You need to save yourself from being in this situation by reducing ensuring that your site is well optimized.

If you want to have an edge over the other competitors out there, you need to start doing whatever you can. Merely having a website isn’t enough, you need to ensure that it has a responsive web design and is search engine optimization friendly for maximum benefit.

A blogger by passion and working as a digital marketing manager in one of the leading digital marketing agencies of USA. Also, loves music, travelling, adventure, family and friends.