If your company is digitally present in the market, it does not suffice. It has to reach your potential customers who bring in more business. Go smart or go home should be your mantra when it comes to affordable SEO services and PPC management services. These services will help you rank higher on search engines and bring in to the attention of those who bring in money to your business.
The SEO Services
The Search Engine Optimization services are optimizing the value of your brand digitally such that you everyone who has anything to do with your business could reach out to you. It is divided into 2 parts:
- On-page optimization: The on-page SEO optimization in simple terms is working on the website which includes working on meta tags, meta description, URL, keywords and content to help rank website top in search engines.
- Off-page optimization: The off-page optimization is measures taken outside website to help it rank top in search engines. That includes posting blogs, articles and another form of content.
The SEO services are of two types – White Hat SEO and Black Hat SEO. White Hat SEO is an ethical SEO practice that will help your website rank top in Google within 6 – 8 months provides the service providers are the best. Whereas Black Hat SEO is an unethical practice that will rank your website top on Google in the lesser period of time but could be penalized by Google.
The PPC campaign is also known as Pay Per Click is a method to generate more traffic to the website. It is rather buying the traffic rather than earning it. It is not an unethical method, instead, it gets your work done quickly.
The PPC campaign is like auctions where a person bids on certain keyword/s that will get him traffic generated to his website. The two of the most important PPC management services are:
- Google Ad Words: The Google Ad-words is an advertising service offered by Google, so you can showcase your brand to the world by paying a certain amount to Google for your selected keywords.
- Microsoft adCenter: Just like Google AdWords work with Google search engine, Microsoft adCenter works with Bing and Yahoo search engines.
So, how will you hire SEO and PPC services for your business?
Experience: The company should have ample amount of experience in SEO and PPC services. Most companies only focus on Google, but Yahoo and Bing should be part of their plan too. The company having experience will expand your campaign opportunity and organic traffic.
The reporting time: You must know at what interval of time your company will provide you with the reports. It takes years of experience to master SEO and PPC services. Thus, their punctuality and creativity will show you how effective they are in their process.
Improvement: How will you improve the SEO rankings and what are your PPC strategy? This is the question for which your company should have the answer. If your online marketing is not going well what measures will they take to improve the condition? Every kind of data can be manipulated, thus you require to hire the experts in the field of digital marketing.
Qualifications: It is necessary for the person managing your business account to have essential qualifications. If he is taking into his hands the PPC and SEO for your business then, he must have Google Ad-words and Bing and Hub Spot certification.
Clients: You must ask your service provider what kind of clients they have worked in the past and who they are serving currently. How many successful clients they have had and how many campaigns they have had failures with. (Former is important even if latter isn’t). They must be open about their working process and their methods.
Search Engines: These days Google is not the only platform which needs to be targeted. People use Yahoo, Bing, Ask.com, etc and they need to be targeted for the campaigns. Also, it may happen that not every search engine is correct for your business and thus, they need to customize their services for you. The Google Ad-words needs to be their priority but that should not be the only focus.
The number of accounts: How many accounts will my manager be handling? You should confirm that he is reachable all the time whenever you have doubts and concerns. He should have smooth communication and coordination with you. Also, he should not be irritated to answer your questions for you being a non-technical person.
Results: You must know how will the SEO and PPC services be benefiting you. As in you must have definite results in the form of conversions or leads. Just attracting users, is not enough if they cannot contribute to your business in terms of money. It takes years for the person to master the art. He can be clever but it takes experience for him to be smart. Thus, the results that can be achieved by an experienced professional may not be achieved by a novice.
Knowledge: What knowledge do you have of our field? Just like everyone does not have knowledge of everything, similarly, they may not have known about your field. It is your duty to confirm whether your SEO and PPC provider have thorough knowledge about your field and if not, it’s your responsibility to explain ins and outs of your business. So, they can provide you with the desired results because without having knowledge about the particular field, they cannot rank it top in search engines.
Final Words: You business is something that you have started investing lots of time and energy. So, you must not let anyone ruin that for you. Hiring wrong SEO and PPC experts could damage what you have established till now. The ClickMatix is an affordable SEO and PPC service provider that will help you get desired results.