Do you have content scattered throughout your B2B portal? If yes, then you need to create a new page on your website as a resource center for all your content.
A resource center is basically a library for all your content. This approach will help you in diversifying your content marketing by adding other types of content on your website that’ll generate more traffic and high-quality leads.
You can’t merely rely on running a blog nowadays! Due to rising competition, many B2B marketplaces have started adding other types of content on their websites to increase their chances of getting a better ranking on Google. However, to organize all your content and have it all available in one place, you need a resource center.
Blog Vs. Resource Center
Resource centers can be made in a creative way that helps and attract readers. Apart from that, it becomes quite more manageable for you to publish and organize all of your content. Resource centers are filled with various types of content that readers enjoy viewing and sharing with their friends.
Blogs, on the other hand, are frequently updated according to viral trends and seasonal topics. Old topics usually get buried with every new addition. Here are a few types of blogs;
- Latest News
- Seasonal Topics
- Industry Trends
- New Products Reviews
Steps to Creating an Effective Resource Center
Though now you are familiar with what a resource center is, the following steps will help you create a highly effective and organized version of it.
1. Brainstorm Content Categories
If you plan on creating content yourself, it’s pretty apparent that you’ll have a grip on a few specific categories. You can identify 3-5 important categories which you can frequently work on and publish new content. As you progress with your business, you can hire a team or outsource content creation to increase your categories or frequency of content creation.
2. Organize Existing Content
If you already have content available at your site, organize each peace according to the categories you have made. Use a creative template and introduce a user-friendly format that boosts user-experience. You should organize your content in such a manner that readers can easily navigate and share your pieces on social media networks.
3. Update and Expand the Existing Content
- You should work on your existing content before moving towards new pieces. Reread all your content, and update it according to the current market statistics. Outdated versions will be of no use!
- If you feel there is room for improvements in any of the content, take your time and make it better. Old content has already been indexed by search engines, by updating them you’ll have higher chances of getting ranked better.
- Another great way to improve your content’s credibility is, by utilizing new tools and templates. With better content marketing tools, you can research more and develop high-quality content without any hassle.
4. Your Resource Center Should Be Separate From Your Blog
By creating a resource center, we don’t suggest you remove your blog. Many prospects are surfing the internet to read exciting and creative blogs. However, you need to make sure your resource center is kept separate. You can include a few essential blogs in your resource center to increase traffic, but avoid adding all of them. That way you’ll have two different active channels to use for traffic and B2B lead generation.
Types of Resource Content
There are various types of content you can create to initiate your content marketing plan. However, you can use the following forms for a useful resource center.
1. How to Guides and Tutorials
How to guides and tutorials are articles and videos that are created to help readers and viewers understand how to perform a particular task. Apart from that, this type of content can also be generated about a specific product, by teaching prospects how to use it.
Infographics are a great way to connect with your audience. Readers are always in a hurry, but with infographics, you can deliver your message with the help of creative images and texts within seconds. Apart from that, infographics have a higher chance of getting shared on social media channels leading towards a rise in your reach and organic traffic.
3. Podcasts, Videos, and Webinars
These types of digital content perform very well in generating a high number of visitors. Your goal should be to catch the attention of prospects, and digital content is a great way.
You can start by hosting an informative webinar on your products and services. If you succeed in getting a good response, publish a recording of it in your resource center for people who missed the live session. Apart from that, you can also create a podcast for those individuals who prefer listening to the audio version only. With this strategy, you’ll be able to use the same data in various ways and generate traffic from different segments of the population.
4. Downloadable Content
Remember to provide all your content in a downloadable version as well. Many people like to download stuff and save it for later. They can also upload it on social networks to create awareness of your content.
Note: Always add a watermark of your website to keep it copyright protected from competitors.
Other Things to Keep in Mind
Adopt a habit of regularly publishing new and updated content. This will help your resource center page maintain a good ranking. If you can’t find something to add, upgrade your existing content to attract web crawlers to reanalyze your website. – A good SEO marketing tactic
To increase awareness of your resource center, you’ll have to share all your content on various social media platforms actively. You can also start paid promotions for cost-effective marketing to boost your daily traffic.
One important thing to keep in mind while creating content is that you should always revolve your piece around high ranked keywords. This helps the content become SEO friendly, and builds up its credibility on top search engines.
Many top websites on the Internet have started making their resource centers. By looking at the benefits, you should also make an effort. Try making your own resource center with the help of our guide and experience higher traffic and more lead generation.