Jumping into the content production world might seem intimidating for the average business owner, but the reality of this is usually quite simple and straight forward. Starting with an idea, a small script is written and the content is filmed, very similar to drafting a blog.
Some editing may be done later if needed. Crafted video production company can help make this happen for your website. Engaging with customers, both existing and potential is the main goal for websites. Having a well-crafted content can help further this goal, driving traffic and generating buzz among potential customers.
Why Video Helps
Customers are more likely to watch a ten-minute segment than they are to read an article or blog post for ten minutes. These allow customers can share a snippet, further generating awareness and traffic for your site.
Clarity is also a driving reason to include this type of content on your website. Think about trying to write out an explanation of making a peanut butter and jelly sandwich, or maybe knitting a scarf. This could be more easily accomplished with visuals rather than words. Videos can be re-watched, especially when they contain content that will be useful time and time again.
Videos also allow customers to get to know you or the brand you have built. While many local mom-and-pop shops have moved towards having a great online presence including engaging with customers on social media platforms, many are overlooking the potential that this content can introduce into their businesses. Videos give a more intimate look at your business and allow a customer to feel as if they know you as a person, rather than you as a brand.
How Visual Content Helps
In short, videos help websites because they improve search engine optimization. A good mix of content types on your website that includes video, text, and images will show web site ranking systems that your content is relevant and useful to potential customers or advertisers.
Just as you need a good mix of content, videos should also be varied. Looking to social media trends relating to videos can help you target a specific audience or cast your net wider in an attempt to reach customers that might be outside your normal radar.
These productions also help inform customers about your brand. Just as social media gives potential customers an inside glimpse into your business, think of videography as an extension of this.
What Video Helps
All videos that are on your website are potential advertising. Using them as an extension of an extant marketing campaign can drastically increase customer turnover, as well. Short-form content on social media can be great for announcing coupon codes or sales, while longer-form like Livestream’s or vlogs can help to increase customer loyalty and generate interest in events or inventory.
Varying the type of content, as mentioned above, is a great way to hold customer interest for longer, as well. New formats will draw new views, even from existing customers.
Mobile videos are the fastest-growing form of advertisement, with an annual growth rate of about 21% expected through 2022. Investing in well-crafted videography for your website or blog can bring new life into your bottom line. Using Crafted video production company will allow you to add valuable content to your existing content without needing to be fully literate in the production world.