Essential Web Design Trends for a Successful Website

The first place potential clients land on when they want to interact with your business is the web page. This page carries a lot of weight in marketing your brand. It also gives the visitor the first impression about you and we all know what they say about first impressions. To leave a positive impression, you need to utilize the various designing elements which are more than a few pretty graphics and a font to match it. You need to incorporate all the elements to increase engagement and improve conversion rates. Appealing web designs are diverse and there are many approaches to successful web design. Perusing the best web design has led to new trends that have yielded positive results. This post samples the best web design trends and approaches for a successful business.

1. Flat Design

This year has seen many web design services using this approach in designing great websites. It is a minimalistic way to develop websites featuring a clean and open space a simple two dimensions illustrations, and bright colors. Flat design started as a simple yet effective way of designing websites but later trended to become a standard for web designs. What makes this style of designing websites popular is its great user experience brought forth by fast loading pages on both desktops and mobile devices. Fast loading speed is attributed to simple illustrations that use fewer data compared to sites with large images and heavy visuals. In the UX perspective, this style is favorable. Users can now focus on the important parts and navigate easily due to reduced clutter unwanted ornamental elements of web design. Bright colors are used to attract visitors and tell what a brand is all about. 

2. Brand Consistency

The process of distinguishing a product or service from your competitors using a logo, a unique, design or other principles is called branding. Businesses need to establish a brand so that customers can recognize easily with the services and products they offer. A brand also has a story to tell about the company’s rich culture and history. As a business, when you create a pattern to convey a message about your company is called brand consistency. It is always important to maintain the company’s guidelines when designing a website. Key elements that make up that brand should be incorporated into the web design to keep its consistency and identity. This includes the corporate colors, the company’s mission and vision, and policy. This is part of a brand strategy and should act as a logical extension of the brand. 

3. Animated GIFs

Today, the majority of Internet users are looking for instant gratification when trying to find information online. The window of opportunity used to capture their curiosity is becoming smaller every day due to overwhelming information that is relayed in different forms. This calls for creativity in designing websites to capture their imagination. This is where GIFs come in. If you want to convey great ideas in the shortest time possible, GIFs will help you do that. Besides that, they are also entertaining and engaging in working with almost any browser and mobile device. This means that they are accessible to anyone anywhere. 

4. Responsive Web Design

A few years back companies did not know the potential mobile devices had in marketing and reachability. Majority of them assumed that most of their clients were desktop users and there was no point of making their web design responsive. Today, things have changed and many Internet users use their mobile devices to access information online. If you don’t create responsive web designs, you are doing your business an injustice. Plus Google is now focusing on websites with responsive designs in their rankings. That means that you will be penalized if you don’t incorporate responsive web designs. Responsive website designs involve creating a single layout that can adapt to any screen size without distorting. This makes it a trending web design for successful online businesses. 

5. Conversational Bots & Machine Learning

The use of conventional bots and machine learning has rapidly grown in the past decade. Today chatting with bots online is a norm due to advancements in artificial intelligence that help to simplify stuff. What, you’ve not used one of these you say? What about when Google autosuggest your searches or when Facebook asks you if you want to tag a photo to a friend? Bots are used almost everywhere, in hospitals, manufacturing industries, financial providers, the list is endless and we can’t stop this tech. On the contrary, we should embrace it since they are beneficial to many companies. In web designing, they help to provide instant responses to convenience, improve efficiency by saving time, and connect instantly with prospective clients. 

Summing Up

If you are a website designer, these web designing trends should help you create captivating websites for your clients. Make an effort to exploit these web designing trends to stay ahead. Additionally, knowing what your clients want to achieve should guide you in making epic and creative designs. You should also focus on user experience because, at the end of the day, they are the ones who will use the websites. Therefore make it intuitive as possible and easy to navigate. All these elements are vital for a thriving online business. 

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at, He is an Award-Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.