Digital Marketing Trends 2018

Marketing is a word contains different meaning. It is an activity performed by all the business or institution in order to introduce their products and sales. Digital marketing denotes advertising delivered through digital channels such as different websites, search engines, email, and the most advanced marketing tool mobile applications and social media marketing. In short, it is referred to all forms of online marketing efforts. Like selling Letterman Style Riverdale Jacket.

Marketing has always been about connecting with the viewers and consumers at the right time and place. The advertising Process and strategies are continuously changing due to different outstanding technologies and electronic media. Therefore entrepreneur must be up to date with latest marketing trends, for all those buyers we have presented some digital marketing trends:

5 trending strategies of digital marketing through a smartphone

In this modern world, every individual has a small electronic device called the mobile phone. Yes, the mobile phone is the latest electronic device. These smartphones are something without it we cannot survive in this modern era. Mobile helps you to stay connected with everyone, access to the internet, your mobile can bring you information on your fingertips, provides you with current updates and many more but your phone can do things beyond your idea. Yes, the smartphone can be the major device for digital marketing and online business.

Nowadays digital marketing helps you to enhance your business and also assists you to make your industry wider. Here are few digital marketing trends which can only be performed by smartphones:

Introducing Deals and Promotions  


Customers are always attracted to deals and different promotional activities. Everyone likes to talk to get things at affordable prices. People always prefer purchasing things on sale; discounts help as a ploy to attract more people to your product. If your deal is only good for a certain amount of days, mention that when you advertise the discounted items.

People are more likely to rush in and look around if they know they only have a few days to take advantage of the sell. This Method will not only increase your sales but it will also boost your reputation among peoples.

Video Content     


Why we see the videos on social media such as Facebook, YouTube, Instagram, and Twitter. What makes us engage in it? Its picture quality, sound plus effects, lenses matter a lot while publishing any video. In the latest trends, it has been shown that entrepreneur has started making videos about their products in which product features are explained properly, this producer helps in increasing the number of buyers.

Social Media Marketing


It is seen that social media marketing has now become the key component for success in marketing. Now people use different social media platforms to market their product this is the fastest way to draw consumer’s attention to your product. This is the easiest and simple way through which you can advertise your merchandise.

In game advertising     

It is a type of paid advertisement. When the player plays the game, the display screen shows the advertisement about different products. These advertisements take us to the website and this process surely increases the sales of any business.

  • Marketing through SMS


SMS marketing is the old but the effective way of marketing. SMS campaigns are always proven to be the best, generate the good result as compared to other techniques. The best part about SMS marketing is this is the direct method to deliver information and it does not use your internet. This traditional marketing method is cost-effective plus surely brings new customers as well.

Digital marketing is an effective method through which you reach and engage your clients. Marketing is all about involving with your targeted audience in the right place at the right time. Digital marketing is the advertising of products performed through numerous forms of electronic media. All above mention Digital marketing trends will help business persons to increase their sales.

Whenever we see an ad we click the icon shown on the page and it takes us to the product page where we can see the different thing related to our search. We then start shopping from the website via mobile. This is how Google advertisement has made influence into the local in international business. This is the fastest marketing trend through which you easily make your product famous.

Sarfaraz Khan, I’m a freelance blogger and marketer who write for all niches. My focused platforms are including fashion, technology, and Business. You can contact me at