A Concise Guide to Product Positioning for B2B Marketers

A Concise Guide to Product Positioning for B2B Marketers

September 15, 2021

Product Positioning, to put it in the simplest of words, is an activity done for marketing a product, which decides what place does your product hold in the mind of the customer, or in the heart if done most effectively. Product Positioning…

Fintech Innovations to Be On the Lookout For

Fintech Innovations to Be On the Lookout For

September 14, 2021

Since the beginning of the pandemic, the growth of financial technology has accelerated. As many companies have moved online and consumers have adapted to fintech solutions to simplify financial transactions, we can expect further fintech development. From retail and banking to financial…

Implications of AI-Driven Tools to Enhance Your Talent Acquisition Process

Implications of AI-Driven Tools to Enhance Your Talent Acquisition Process

September 2, 2021

Talent acquisition is a streamlined process of identifying, selecting, and retaining qualified individuals. It’s a crucial function of HR management and forms a major part of the employee journey. It’s also one of the most important drivers of a successful business. AI…