I am Lianne Rhymes. I am from New York City. I am an IT manager, blogger, consultant, artist and technology buff. During my leisure time, I love watching movie, eating, dancing and playing badminton.
Generation Z presents both a huge opportunity and a huge challenge to marketers. On the one hand, they’re the next big buying group since they’re just starting to come of age. They already possess $44 billion in purchasing power and that number…
In this day and age, a strong social media presence is crucial for any brand that hopes to stay relevant. But social media is a crowded place, to succeed in creating a strong social media presence, you need to be aware of…
The mobile app marketplace is extremely overcrowded. Between the IOS and Google Play stores (the two most popular) there are approximately 5 million apps available for download. The vast majority of mobiles apps that are downloaded are used once or twice and…
Currently, there is no marketing channel that can compete with SMS when it comes to the percentage of target audience reached. When you send a text message to a database of customers who’ve opted in, approximately 98% will open that message–most within…
Online mega retailers like Amazon have changed the way America shops, and not just online; more than three-quarters of US consumers own a smartphone and nearly everyone takes it with them when they shop. Store owners refer to this as the Amazon…
The US, collectively, will send approximately 72 billion text messages this year. Billions and billions of those will be business-customer interactions. Text message marketing is popular and it’s still growing and it’s here to stay. There’s a good reason why virtually every…
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