9 Ways to Fix High Bounce Rate of Your Business Website

Bounce Rate is one of the few website performance indicators that nobody prefers to keep high. Bounce rate is a rate that shows the number of visitors, who leave your website immediately without further exploring your webpages or the content. Simply, they just bounce, back! Bounce rate is considered as a very useful parameter to measure the website traffic quality.

High bounce rate means that your website is not attractively enough designed to entice a visitor turns into a client. Alternatively, your website might not be performing well, which is the reason why users don’t prefer to stay long on it or explore other web pages.

So How to Fix Bounce Rate of My Business Website?

Very real and not so fortunate that, not every user visiting your website will be looking for the same thing that you offer, so it’s practically difficult to have bounce rate as zero. Still, if you work continuously it will decrease your bounce rate and increase the number of visitors on your site and stay on it for some time.

If your bounce rate is between,

  1. 26% – 40%, it is excellent
  2. 41% – 55%, it is average
  3. 56% – 70%, higher than average, may or may not be the issue; depends on the nature of your site
  4. More than 70% is disappointing, especially when about a content-based website.

How to Reduce Bounce Rate of My Website?

>> Ensure the website load quickly A slow loading website kills the curiosity and interest of the visitor. Every time it takes a second more to load your website, the chances of your prospective client leaving your site increases exponentially.

>> Give web users the information they need Visitors visit a website for a reason. As the website owners, we must make website information authenticate and the information that a visitor looks for.Ensuring the right information on your website will not only help you to decrease the bounce rate but will also help to build your credibility.

>> Huge Pop-Ups, Ads, And Click bait are annoying Don’t confuse your website visitors with irrelevant, and obtrusive content. If they feel amused or distracted, simply they will leave the website.

>> Internal Linking Bounce rate defines the percentage of visitors who don’t navigate further on the site after viewing a webpage. So, it’s totally logical to use internal linking entirely on the page to other sections of your website!

>> Website Design and Content Format Ensure along with your website landing page is also, visually appealing. This comprise of easy to understand the structure, text separated by winning images and videos, bullets and listing, subheadings, compelling charts, an artistically delightful color scheme, etc.

>> Responsive Website A website isn’t mobile-optimized or responsive, totally is turn off to attract a visitor. As mobile users are high nowadays, chances they will be visiting your website through mobiles. Consequently, if your site doesn’t render well on mobile devices, you might be missing a lot of your visitors.

>> Website Search and Navigation It’s necessary that people get easy and clear ways to navigate on your website when you want them to explore other webpages. Navigation should be intuitive and uniform so that users quickly get an idea of finding what they look on your website.

>> Excerpts Excerpts are “hand-crafted outlines of your content”. Excerpts or the description are usually used on the web pages like the homepage or blogs, highlighting the recently published posts. Along with the catchy post title and a thumbnail image, excerpts hook the visitor so that they click the link, which increases the page views compared to the ones with no customized description.

>> Similar Content Recommendations Always suggest similar content related to your website content, by following this practice you give them a reason to visit the rest of the website. Visitor who click those recommendation links, decrease the bounce rate of your website.

>> Clear Calls to Action on Landing Pages Ensure it is 100% clear that you direct the visitors right when they arrive on your landing pages. Your goal of the CTA should be clear, and the placement on the website should also be clear.

>> Keep Your Website Content Fresh and Updated It is crucial to keep your website content up-to-date as none of your visitors enjoy surfing a website whose content didn’t get updated from 5 years. Fresh content is essential, especially for reducing your website bounce rate. Currently, people are more focused to look information which is fresh, so it is essential to offer totally unique and fresh content! SEO also counts fresh and unique content, which more adds to its cruciality.


Improving the bounce rate of your website seems to be a challenging task, but it’s doable. Though it demands a lot of time and efforts, if you want your visitors to stay longer on your site, it is worth striving to decrease your bounce rate.

Janet Parker is a Digital Marketing Strategist. A tech Blogger with over 6+ yrs. of global experience in IT industry. At present, she is associated with ViitorCloud Technologies, which offers Web Design and Development Services globally. You can follow Janet Parker on Twitter and Google+.