We live in the digital age and we’re trying to use the internet for our good as much as we can. So naturally, we’re doing business, banking, shopping, etc, online. But what we usually overlook is the advantage of virtual events. They provide us with access to information, experience, and wider network, which is all made possible because of the advanced technology known as new media.
With the rise in popularity, there is no reason you shouldn’t give virtual events a chance. Besides providing access to a wider network, you can meet people in the shared virtual environment without leaving the comfort of your home or workplace. As you’ve decided to give the digital event a chance, there’s a couple of things you should avoid to make it successful.
You’ve decided to move your event online instead of booking a venue for guests, which is great and saves you money. But if you want to make a profit from this virtual event you should charge your guests access to it. However, make sure you’re not selling overpriced tickets.
If you want to have an audience, ensure your tickets are affordable. Rarely anyone has a large amount of money to spend on an event. Besides that, online events don’t provide “nice-to-haves” such as catering and photographs, therefore you need to find a way to evoke the feeling of being a part of the event.
In the online world, less is usually more. This means that simpler logistics equal more audience. If you want to make your virtual event accessible, the location you stream on most be convenient and well thought out. To ensure easier dial-up, choose local suppliers.
As far as the actual event is concerned, plan your details before, during, and after the event carefully. Use digital tools to help you. Plan the way you’re going to communicate with attendees during the event. Leave them an e-mail to contact you, or even a twitter account. Think of the way you’re going to make them do exactly what you want during the event. Is there a prise envolved? Let them know! It’s important to focus on the big idea of the virtual event, and not so much on the logistics.
A virtual event should be much shorter than the live one. Who would want to sit in front of their screen and watch something they’re mildly interested in for hours? The truth is, not many people. So, if you want to keep your audience interested, keep it short and simple.
The ideal length of an online event is around 30 minutes. They can be longer, but there better be a good reason for making your guests sit through that. In addition to that, make sure you’ve streamed your agenda beforehand, so your viewers will know when to log off. It’s important to avoid abruptly ending your stream, as that is highly unprofessional.
Bad audience engagement
Many digital- event hosts forget about the wider audience and their engagement. Don’t be one of them. You must admit that it is kind of boring sitting for 20 to 30 minutes listening to one voice without any interaction. Your audience can easily log off or simply walk away at any point. So, you must give them a strong reason to stay connected.
To avoid boredom, make your attendees feel part of the event. There are different methods of engagement that depends on your target audience. For example, Q and A is appropriate for almost every type of event. In addition to that, try adding snap polls or rates to your programme.
Limited Data Tracking
Virtual events are a great opportunity to expand your online community, which you can’t really do if you limit data tracking. If you don’t know how to grow a vibrant online community, streaming an event virtually is a way to go.
Having a large database of people who are keen on listening to what you have to say is an essential part of streaming a digital event. And if you want to grow that database, encourage social media engagement. That way, your guests and attendees can have early access to your events and communicate with you in real-time.
Lack of Available Content
In case you haven’t noticed, organising a virtual event is different than organising “real life” one. When attending an online event, you can’t just pick up a leaflet and leave. You must think of a different way to share your content with your audience.
If you want to organise successful virtual events, make sure your content is available for download during the event and ready to be adapted for a different purpose. Prepare your content beforehand and ensure you have a good content plan.
Ambiguous marketing can be really confusing for your audience. If you’re not planning on streaming a virtual event, don’t call it virtual. It can put your guests on the wrong tracks, ruin your reputation, and chances of succeeding in your business. It’s quite easy to get carried away by the latest innovations, but if you don’t know what you’re doing, you’re more likely to confuse your potential guests and attendees.
Learn how to promote an event. To have a successful promotion, you must be consistent. Make your ad eye-grabbing and fun. Don’t forget to mention the prize!
As you can see, organising a virtual event can be beneficial for you if it’s done correctly. It’s important to know how to organise everything and how to attract your audience. If you’re unsure you’re doing it right, maybe it’s the best to contact professionals who can help you carry it out. Always keep in mind your main goal and strive towards it.